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| Client | Jose Cuervo |
| Production | Patricia McMahon |
| Advertising Agency | Albion |
| Styling | Fery Agredano |
| Hair | Blanca Garcia |
| Make-up | Edgar Guareno |
| Model | Sofia c/o Rennata Gretz |
| Model | Don Yerenas |
| Model | Emmanuel c/o Sophie Espinola |
| Photographer | Joey L c/o Patricia McMahon |
The New York photographer Joey L went to Mexico to document the 'Dons' of the legendary Tequila manufacturer JOSE CUERVO during their unusual workday. The motifs will be used for the JOSE CUERVO barkeeper competition 'Don of Tequila'. Who's worthy of this title will be decided by the end of the year; applications will be accepted until May 13, 2015. The competition is part of a long-term campaign, the heart of which is the website...
