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Client | BMVI |
Production | Claas Cropp Creative Productions |
Advertising Agency | Scholz & Friends Berlin |
Casting | Claas Cropp Creative Productions |
Photographer | Monika Hoefler |
“Even entering its ninth year, the campaign “Foot Off The Gas” is among the most well-known in Germany – particularly from the 700 poster surfaces on Autobahns. But since BMVI, DVR and Scholz & Friends developed the initiative in 2008, the requirements regarding target group relevant communication have changed. With the latest campaign 'Perspectives of Consternation', the analog origin is transported into the digital age – and is causing a...