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Client | ASICS |
Production | Rooff |
Advertising Agency | Green Room Amsterdam |
Art Director | Michael Patist & Paul Silcox |
Model | SMSB group |
Photographer | Ruud Baan |
LINE PRODUCTION | EuroConnection, Julie Van Damme Lagoe |
For the client ASICS and the advertising agency Green Room based in Amsterdam with Art Directors Michael Patist and Paul Silcox, EUROCONNECTION produced a variety of uber-sporty motifs. In front of the camera and front and center of the hot action was the SMSB Crew. SMSB which stands for '... ASICS' first-ever global social running initiative and for ASICS' founding principle 'Sound Mind, Sound Body' will launch in major cities globally over...