Niki PAULS c/o SHOTVIEW BERLIN stylte den US-amerikanischen Rapper und Influencer A$AP Rocky für die MERCEDES BENZ Kampagne ’Grow Up’. SHOTVIEW BERLIN über die außergewöhnliche internationale Kampagne zu GoSee: ’The uber cool car brand is taking a new approach to marketing communications with the most extensive content creation in its history. Producing over 90 lifestyle and product images as well as a series of short films, the campaign explores the stories of the new generation. It tells the tale of those caught between the coolness of adolescence and the squareness of adulthood, but attempt to maintain an attitude to life in their new compacts.’ Produktion Iconoclast, CD war Veit Moeller c/o antoni, und fotografiert wurde von Alice Moitie c/o seven six, RECOM übernahm die Postproduktion.
About - Rakim Mayers (born October 3, 1988), better known by his stage name ASAP Rocky (stylized as A$AP Rocky), is an American rapper, record producer, director, actor and model from the Harlem neighborhood of Manhattan, New York. He is a member of the hip hop group A$AP Mob, from which he adopted his moniker. asvpxrocky.com