04.03.2024  •  Advertising NEWS

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‘Royal, Big-time’ - MCDONALD'S brings liquid gold to its restaurants – with stills by Alexandra Polina c/o JULIA WALDMANN for Scholz & Friends

At McDonald’s Germany, things are about to get royal – big-time. For their latest campaign ‘Brutal Royal’ about the iconic burger, the company has brought content creator Ben Bernschneider on board as a royal consultant. The star of the story is, of course, the new cheese dip developed by McDonald’s. Alexandra was commissioned by Scholz & Friends to conceive and photograph three motifs in her signature style. The photos were taken after the film shoot with Ben Bernschneider as McDonald’s royal consultant so that everything would be a perfect match.

 
GoSee : juliawaldmann.com

 
Alexandra Polina, "brutal royal" für McDonald's x Scholz & Friends

Alexandra Polina, "brutal royal" für McDonald's x Scholz & Friends

 
Alexandra Polina, "brutal royal" für McDonald's x Scholz & Friends

Alexandra Polina, "brutal royal" für McDonald's x Scholz & Friends

 
Alexandra Polina, "brutal royal" für McDonald's x Scholz & Friends

Alexandra Polina, "brutal royal" für McDonald's x Scholz & Friends

 
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