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Kerstin Mende – Head of Art Buying at Scholz & Friends in conversation about creative challenges, featuring the DURAVIT campaign ‘Upgrade your everyday’ on GoSee and in person at UPDATE BERLIN

With over 30 years of experience in art buying, Kerstin Mende is one of the most influential figures in visual brand communication in Germany. She began her career in the creative industry in 1992 as an art buyer at BBDO. Her journey continued at renowned agencies such as FCB Hamburg, Jung von Matt, and McCann Erickson, among others. Since 2004, she has led the art buying department at Scholz & Friends, one of the country's leading creative agencies. In this role, she manages clients including McDonald's, Volkswagen Commercial Vehicles, Toom, Sparkassen, IWC, FAZ, Mazda, and several ministries, contributing to numerous award-winning campaigns over the years.
 

 
 

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ADIDAS LIGHTBLAZE spot by director Tarek Mawad featuring pop star Tate McRae and soccer player Bradley Barcoda - post-produced by ONE HUNDRED BERLIN

The ADIDAS LIGHTBLAZE shoe is inspired by the latest adidas running technology and offers you feather-light comfort and plenty of style for your everyday life. In the spot, superstars singer Tate McRae and soccer player Bradley Barcoda introduce you to the shoe. The spot was directed by Tarek Mawad, whose stunning artwork we've featured here on gosee.news several times. The agency was Gentle Forces, London ....

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50 years of the HONDA GOLD WING - Transportation specialist JEFF LUDES stages the Queen of the Highway for HONDA

Honda celebrated the 50th anniversary of its legendary Gold Wing with the special model shown here and brought photographer JEFF LUDES along to capture every aspect of the motorcycles. The resulting footage includes plenty of lifestyle, detail, beauty shots, and, of course, running shots! For three days, Jeff and his team drove the motorcycles through the Los Angeles area—from the desert to the beach.

The Honda Gold Wing is a heavy-duty touring motorcycle with a water-cooled four- or six-cylinder boxer engine and shaft drive. The first model ....

 

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'Ein Team BITTE (=One Team PLEASE')' - the DFB is delighted about the sponsorship of the beer brand BITBURGER for the women's and men's national football teams. The campaign motif was post-produced by SUBLIME POSTPRODUCTION

We're celebrating BITBURGER's big comeback at the DFB: Bitburger is now returning as the official partner of the German Football Association's men's and women's national teams. As part of the cooperation, which has been ongoing since April 2025, Bitburger is committed to equal support for men's and women's football. SUBLIME POSTPRODUCTION was responsible for the sensitive composition and finalization of the campaign motif.

The agency in charge was Serviceplan/house of communication with Senior Account Manager Franziska ....

 
 

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COLAGENE, agency for illustration, animation, motion design, 3D/CGI and AI, Paris & Montreal, opens Berlin office and presents its international artists at UPDATE-25-BERLIN

COLAGENE is an internationally renowned agency representing leading artists in the fields of illustration, animation, motion design, 3D/CGI, and AI. COLAGENE offers creative production services for advertising and editorials, driven by a passion for visual storytelling and the transformative power of images. "We represent some of the most friendly and creative artists," says Co-Founder and Art Director Vincent Sillard.
 

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UPDATE-25-BERLIN - May 16, 2025 - TELEGRAPHENAMT - we look forward to seeing you!

Today we're sending you a newsletter preview of the upcoming UPDATE 25. For many of you, the UPDATE SALON is a day packed with conversations, impressions, inspiration,... accompanied by goodies, giveaways, postcards, snacks, and the occasional glass of champagne or coffee.

What seems so easy requires a lot of organization in advance. You have to find a date, secure exhibitors, inspire creatives, and continuously coordinate with the venue. Interviews are conducted, visitors are accredited, exhibitor requests are recorded, and so on ....

 

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