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CURRENT ISSUE FILM SPECIAL #41/25 OUT NOW !

Between Light, Effortlessness and Denim – Creative Director Mirja Jacobs on her new HESS NATUR campaign

As a freelance Creative Director, Brand Consultant, and AI Artist, Mirja Jacobs develops concepts, strategies, and visual worlds for international brands across fashion, beauty, and culture.

She is currently responsible for the creative direction of the HESS NATUR denim campaign, photographed by Sergi Pons - a project that unites sustainability, emotion, and modern naturalness within an authentic visual narrative. The campaign was created in Barcelona, the city where Mirja lived for several years and which continues to influence her work to this day – through its light, sensuality, and effortless ease.

Before becoming self-employed, Mirja Jacobs worked for over six years as a Creative Director at Select World, developing concepts and campaigns for international beauty and fashion brands, including Wella, Levi’s, Weleda, Douglas, and Camel Active. Prior to that, she spent four years at...

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Thursday, October 30

SIXT & Jung von Matt turn bad reviews into AI-powered horror. And Eliah Werner, Vice President Brand SIXT, in the spotlight

This autumn, SIXT and Jung von Matt deliver a true Halloween hit. Under the slogan “Renting with competitors can be horror,” the global mobility brand and its longtime creative partner demonstrate how brand strategy, humor, and artificial intelligence can come together in a perfectly orchestrated campaign.

"Why AI? Because if there’s one thing artificial intelligence does spectacularly well, it’s this: imagining the supernatural, the unexplainable, the otherworldly - the kind of stuff that should only exist in horror movies … but somehow ends up in real-life 1-star ratings. So, we teamed up...

 

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Thursday, October 30

BALLSAAL ARTIST MANAGEMENT: Welcoming photographer Gleb Mellenberg, Fashion, Stills, Lifestyle

Gleb Melenberg is a 29-year-old photographer and former photo producer, originally from Siberia. He has extensive experience in commercial studio photography and has worked with brands such as L’Oréal, Maybelline, Paco Rabanne, Puma, and Dior (Lady Dior As Seen By).

His background in production informs his artistic practice, allowing him to bring a structured and professional approach to both commercial and editorial projects. Gleb is highly skilled in studio lighting and conceptual photography, with a strong focus on still life, fashion and editorial work.

Now bookable via BALLSAAL.

...

 

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ART

‘My secret guide to the British Museum’ - Sam WRIGHT c/o LGA MANAGEMENT portrays Nicholas Cullinan, Director of The British Museum, for HTSI magazine

The Financial Times' HTSI magazine writes: "The British Museum was the first public national museum in the world, so in some ways, it's kind of the museum. It has always been free, something that was very deliberate when it was founded in 1753 it had to be for the benefit of all persons. Over the past almost three centuries - 272 years - the collection has grown and grown. Now it's probably the greatest in the world." ....

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Los Angeles-based post-production company FIXIP presents its fully AI-generated HYUNDAI N Vision 74 project on gosee.news

The future is near – renowned post-production house FIXIP presents a commercial starring the Hyundai N Vision 74. What makes it truly exceptional: the commercial was created entirely with artificial intelligence. This project is the culmination of months of research into optimizing a powerful, creative workflow specifically tailored for CGI and automotive applications.

The studio now manages every step of the production pipeline with remarkable precision – from art direction and styling....

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‘My secret guide to the British Museum’ - Sam WRIGHT c/o LGA MANAGEMENT portrays Nicholas Cullinan, Director of The British Museum, for HTSI magazine

The Financial Times' HTSI magazine writes: "The British Museum was the first public national museum in the world, so in some ways, it's kind of the museum. It has always been free, something that was very deliberate when it was founded in 1753 it had to be for the benefit of all persons. Over the past almost three centuries - 272 years - the collection has grown and grown. Now it's probably the greatest in the world." ....

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