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CURRENT ISSUE FINALLY SUMMER #21/25 OUT NOW !

Meet INSTEROID – the INSTER’s wild alter ego. The launch campaign of the concept car by Pedro Lourenco, Creative Director at INNOCEAN Berlin, on GoSee

Hyundai Motors unveiled the gaming-inspired INSTEROID concept car in Seoul a few weeks ago, redefining the boundaries of automotive design. Based on the successful INSTER EV, the car is designed not only to challenge expectations for sporty electric vehicles but also to excite a new generation of drivers. Inspired by motorsports and video games and developed by Hyundai's European design team, INSTEROID boasts a striking look complemented by aerodynamic features such as a prominent rear spoiler and diffuser.

"INSTEROID represents a modern take on the idea of ​​a dream car. It is designed to inspire and create enthusiasm," said Eduardo Ramírez, Chief Designer of Hyundai Design Europe. "This project allowed us to fully embrace unrestrained creativity, drawing inspiration from video games to create an emotional and engaging vision of Hyundai's brand."

The eye-catching campaign film...

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Tuesday, June 17

'Wanna play?' Nick Bakshi, Creative Director at BETC, creates a world of fun for the all-new Citroën Ami in an explosive campaign

Nick Bakshi is an internationally award-winning American creative director living and working in Paris. He has been supporting the creative team at BETC for almost two years. During his career, he has worked at agencies in the US, France, and Italy for brands such as Coca-Cola, Heineken, Duolingo, Netflix, and Citroën. As creative director for Citroën's new campaign, Nick Bakshi has created a world of fun: "Wanna Play?"

 

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Thursday, June 12

Mathias Wilke, CD at antoni garage (team x), talks about the rollercoaster campaign 'Can't explain it, only feel it' for MERCEDES-AMG in an interview on GoSee

Mathias Wilke is a creative visionary whose name is firmly established in the advertising world. Having worked as Craft Director and Creative Director at antoni garage (team x) in Berlin for over 10 years, he uses his talent to shape Mercedes-Benz's visual communication, creating iconic campaigns that impress aesthetically and push technological boundaries.

From staging the spectacular launch of the new G-Class to futuristic Mercedes-Benz concept cars and Super Bowl commercials – Mathias always has the perfect blend of innovation, style, and storytelling in mind ....

 

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More GoSee Creatives to Watch News

Glitter Meets Resistance: Susanne Bartsch’s Radical Aesthetic on Show in Zürich

The exhibition 'Susanne Bartsch – Transformation!' introduces the visionary world of Susanne Bartsch, a style icon and the mind behind some of New York’s most legendary events over the past four decades. With roots in 1970s London counterculture, Punk, and the New Romantic movement, Bartsch has championed diversity in New York since the 1980s. The exhibition explores how she uses hedonism as a creative strategy to break boundaries, challenge norms, and promote inclusivity in fashion and art.
 

 
 

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ART

The 90s by Pamela Hanson published by Rizzoli

The 90s by Pamela Hanson -  Published by Rizzoli, the book features intimate photographs of Pamela Hanson's muses and the top supermodels of that very special era, including Kristen McMenamy, Kate Moss, Christy Turlington, Naomi Campbell, Eva Herzigová, Milla Jovovich, and, of course, the legendary Linda Evangelista.

"The iconic fashion photographer, famous for capturing an ultrafeminine and adventurous spirit, revisits her most memorable 1990s fashion images ....

 

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Caleb Williams, Next Generation Quarterback and cover star of ESQUIRE magazine - photographed by Ben WELLER c/o LGA MANAGEMENT

ESQUIRE magazine's headline reads: "The Unusual Life of Chicago Bears Quarterback Caleb Williams. Last year's number-one draft pick walks in fashion shows, hangs out in Europe, and has a burgeoning business empire. Next on his list: winning a Super Bowl." Ben WELLER c/o LGA MANAGEMENT photographed the superstar-in-the-making for the April/May 2025 issue of ESQUIRE ....

 
 

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