BMW plug-in hybrid series, the best of both worlds, with moving images by UWE DUETTMANN

How does an icon become an icon?
The DR. MARTENS spot celebrates ‘Nu Souls’

How does an icon become an icon? This is the story of the Nu Souls, those who are preparing to become icons, but still do so much far from the spotlight. C41 created and produced a new editorial campaign for Dr. Martens, launched through a video teaser that recounts and reconstructs the steps every artist takes to get to the big stages. From the uncertainty of the zero point to feeling that everything is finally possible.

Celebrating the 10 years of the Jadon platform, Dr. Martens aims, once again, to establish itself as an iconic brand for an entire generation of style leaders. From Millennials to Generation Z, Dr. Martens is able to cross time gaps and be an eternal…

Character. Everyday. The new VW TAIGO in a film project by director UWE DUETTMANN

‘RHYTHM IS A DANCER’ - dancers of Ballet Zurich present statement leather pieces from accessory label YVY staged by Sandro BAEBLER c/o SEVERIN WENDELER

SUBWAY Chicken Tandoori sub commercial by Director Sami Joensuu c/o SEVERIN WENDELER for Dentsu

‘THE NEW ART OF MANLINESS’ - Men’s fashion editorial plus a film for L’OFFICIEL BALTICS by THODEPOHLAI COMMUNICATION

COMMA – Step Up For Each Other – the 30-second campaign spot by director JENS SAGE

Step Up For Each Other – For the COMMA S/S ‘23 campaign, Director JENS SAGE tells us the equally motivating and shocking story of Iranian native FARNOUSH HAMIDIAN, as well as that of AMANDA BOOTH, the mother of a son with Down syndrome, or of MATY NDIAYE and GIEDRE DUKAUSKAITE.

“Standing up for each other – rarely has this been more important than in times like these. Our Spring/Summer 2023 campaign calls on us to do just that: to support each other, to put ourselves in the shoes of others and to offer help…