PRIMARK has just announced the launch of its first-ever advertising campaign in Germany. With the new multichannel brand campaign, the Irish retailer has debuted a fresh brand look and reaffirms its market affiliation. The campaign with the slogan ‘Ganz schön PRIMARK’, or ‘Totally Primark’, was photographed by BEN RAYNER c/o B&A REPS GERMANY.

“This marks the beginning of a new long-term brand strategy for PRIMARK in Germany. We affirm our commitment to the German market and want to build a lasting and sustainable relationship to our customers.” says Christiane Wiggers-Voellm, Sales Director, PRIMARK Germany and Austria.

PRIMARK has developed a new visual identity together with its global branding and creative agency partner VCCP London, launched in Germany as the first market. Changes include a minor update to the Primark logo, a specially designed Primark font, and an expanded color palette with a refreshed Primark blue.

Production was in the hands of GoSee Member 2 PRODUCTIONS.
 
21.05.2024 show complete article

Per APPELGREN photographed for the summer issue of ELLE Hungary. In front of his lens was Venezuelan-Portuguese model Lulu de Freitas c/o Brand Models. Styling was in the hands of Jana Wuerfel, with a beauty look by Tina Fischbach. The chic backdrop in South Africa came from Inyoni Location Farm. Post production was taken care of by Colorworkz, with production by 2Productions, Cape Town.
24.07.2023 show complete article