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News // 27 News by 70seven GmbH & Co KG

70SEVEN produces the Spring/Summer ‘24 campaign for Italian shoe brand BAGATT … and is coming to UPDATE-24-BERLIN as an XXL exhibitor

In collaboration with Mieke Haase and Ruben Scupin from the advertising agency loved GmbH, 70SEVEN produced the new Spring/Summer 2024 campaign for Italian footwear brand BAGATT. The campaign was realized with photographer Jette Stolte and DOP Lucas Hofer.

From updated classics in timeless shades to sporty designs with vibrant colors, there’s a lot to look forward to this season. A must-have in any footwear collection this season is the white sneaker, without a doubt.

Originating in northern Italy in the 1980s, BAGATT stands for the symbiosis of modern, fashionable women’s footwear and stylish Italian handwriting. BAGATT is a brand of AstorMueller AG, a leading European shoe manufacturer.

70seven is a full-service production company and artist management agency headquartered in Hamburg. “With a strong focus on photography and film for the worlds of advertising, fashion and lifestyle, our main goal is to deliver bespoke sustainable production services that support and create unique and compelling content. We put together multidisciplinary teams and cooperate closely with brands, creatives, and advertising agencies to curate the finest collaborations for the job.

Our services include art buying, cost estimation, budget management, casting, location scouting, shoot supervision… plus a broad range of additional services that are required to achieve unique and individual results for each client. Through local partnerships, 70seven also offers production services throughout Europe.”

Afshin Shahinniya, the founder of 70seven, and Managing Director Philip Wichmann bring with them years of industry expertise, extensive networks across Europe, and a strong commitment to each and every project and product. Meet the team in person at UPDATE-24-BERLIN.
 
26.03.2024 show complete article

 

70SEVEN welcomes talented stylist Marcella VERWEYEN as a new member of the creative hub 💛

“We are delighted to welcome Marcella Verweyen as the newest member of our creative hub. As an experienced freelance fashion stylist and creative consultant, she brings over a decade of expertise to the table – that she can now contribute to our community. We look forward to realizing innovative projects together and pushing the boundaries of creativity.” says 70SEVEN.

Known for her passion for disruptive, clashing styles as well as for reinterpreting vintage elements, Marcella skillfully combines modern cuts and designs with her bold and edgy signature style marked by a playful use of colors and patterns. Storytelling is not merely a passion for her, but a drive that reflects her great imagination and understanding of fashion.

Raised in family of artists, Marcella was able to gain a wide range of experience under such a strong artistic influence while growing up. Before becoming a freelance stylist, she studied media economics and management. After several years in sales, purchasing and merchandising, she attended a renowned fashion school in Berlin to improve her skills as a fashion stylist.

Her freelance work has brought her in-depth insight into various areas of the fashion industry such as editorial work, advertising, e-commerce, still life photography, campaign shoots, music videos, fashion shows, and concept development. With an impressive list of clients including Vogue, Harper’s Bazaar, L’Officiel and many more, she has made a name for herself as an exceptionally creative and professional international fashion stylist and creative consultant.

Find out more about Marcella and her wide range of expertise directly from 70SEVEN, whom you’ll also meet in person at their booth during UPDATE-24-BERLIN.

 
19.03.2024 show complete article

 

70SEVEN welcomes interior specialist, designer and director Peter Fehrentz as a member of their creative family - find out more about him at UPDATE-24-BERLIN

Peter Fehrentz, a product design graduate, is not only a renowned furniture designer for companies such as MORE and LUIZ, but also a successful interior photographer and interior designer from Hamburg.

His creative approach is largely characterized by the guiding principle “I design because it binds my love”. Even as a student, he was less interested in a particular object than its effect on its surroundings. Alongside furniture design, his career also encompasses interior styling, interior design, set design and, above all, photography. His expertise in photography as well as in set design is reflected in how he masterfully stages furnishings and rooms for well-known magazines and companies. Creating not merely harmonious designs but complete living environments.

His collaboration with various brands results in a unique symbiosis of his creative disciplines. His signature style adds a poetic touch not only to furniture but also to architcture. The moment in which everything flows together effortlessly inspires his visual worlds with new colors, forms and material combinations – the unexpected becomes the very source of his creativity.

Peter Fehrentz also works as director for advertising films. His keen sense for composition and storytelling extends seamlessly into his work with moving images. Whether capturing the essence of a room in a single frame or orchestrating dynamic sequences, Fehrentz’s directorial vision brings a new dimension to his creative endeavors – further solidifying his reputation as a versatile and influencial figure in the world of design.

Find out more about Peter and his extensive work directly from 70SEVEN, whom you can also meet in person at their booth during UPDATE-24-BERLIN.
 
04.03.2024 show complete article