Frederik J. Cilliers is a Senior Art Director based in Publicis.Sapient's Berlin office. He has extensive experience in the advertising and digital marketing industry. He has been involved in the conceptualisation, design and development of a variety of multi-channel campaigns. His portfolio includes the creation of interactive mobile video experiences, one for a leading QSR brand, the development of a gamified brand experience for an automotive brand, branded content campaign for the tourism industry, development of global brand repositioning campaign for a multinational tobacco business, creation of a CRM platform for a leading automotive retailer, as well as a broadcast media campaign for an international youth-orientated TV channel. He has led several teams to deliver award-winning campaigns for clients and brands from various sectors and industries. Currently he forms part of the creative leadership team for a world-class automotive brand across region Europe.