News // 4 News by BMW AG
In his usual powerful imagery – the spot for BMW’s The 4 campaign by Director UWE DUETTMANN stages the equally athletic and exhilarating BMW 4 Series with striking uber-catchy character. More emotion than a mere commercial, while purposely provocative, definitely independent and even a bit edgy – the spot skillfully plays with the brand attributes.
“The BMW 4 Series Coupé boasts unparalleled aesthetics, sporty dynamic performance and a premium interior. Its combination of standalone design and impressive agility generates an extraordinary aesthetic appeal.” says BMW.
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles, as well as the provider of premium financial and mobility services. The company has around 125,000 employees worldwide.
After more than two decades in the business, the portfolio of the highly decorated advertising and transportation specialist Uwe Duettmann reflects the highly productive and slightly crazy side of the advertising world in a positive sense. From raising an eyebrow or magically putting a smile on your face, to serious portraits and glossy car shots, or even bizarre scenarios – let Uwe take you with him on a big colorful journey – the story of which is far from over.
GoSee : bmw.de & duettmann.com
29.10.2022 show complete article
The BMW iX3 is the electric SUV with a 460 km range. It combines the best of two worlds: the driving dynamics and premium quality of the BMW X3 and the higher performance and efficiency of the fifth generation BMW eDrive technology. The spot presented here highlights the quantum leaps that go hand in hand with incremental technological changes. And who would have known – emission-free driving pleasure is the new normal.
Intelligent products and made-to-measure services from BMW Charging now make the recharging process even simpler, faster and more efficient than ever before. No matter where and how you want to charge your BMW iX3 : BMW Charging offers customized products and services. For public charging, BMW Charging provides access to a network with over 450,000 charging points worldwide. BMW : “This also includes numerous high-power charging points such as those of our cooperation partner IONITY on main arterial routes throughout Europe.” With a charging output of up to 150 kW, they are able to charge the BMW iX3 up to a level of 80% in approx. 34 minutes – making charging breaks on the road with your BMW iX3 even shorter.
The new BMW Flexible Fast Charger enables you to charge your BMW iX3 at a household socket, or – with an adapter that is also available – at a more powerful industrial socket with up to 11 kW. #bornelectric stakes its claim quite clearly, and the BMW iX3 is available already from € 66,300.
GoSee : bmw.de/////bmw-ix3
11.02.2021 show complete article
Enjoy Every Edge… UWE DÜTTMANN photographs the new BMW 4 Series for BMW. The executive agency was Serviceplan Content, Hamburg, with CD Falk Pegelow. For the client BMW, Heiko Kircher, Head of BMW CoC Artwork, and Christian Lekies were also part of the project.
BMW on its beautiful model: “The new BMW 4 Series Coupé sets itself resolutely and elegantly beyond all existing conventions. The independent design and the classic coupé silhouette reference icons while, at the same, underlining its progressive character. The sporty lightness transfers seamlessly onto the road, where impressive agility and eye-catching performance send adrenaline levels soaring. As a result, the powerful sports coupé exudes an aura of unattainability, which simultaneously makes it all the more attractive.”
And Adrian van Hooydonk, Head of BMW Group Design, continues: “With its new design language, the new BMW 4 Series Coupé emphasizes its stronger independence to form an expressive character with tremendous appeal.” GoSee : bmw.de/////bmw-4er-coupe
17.06.2020 show complete article