Hankook Tire & Technology / Lars Heberer

Creative Lead Europe

Lars Heberer

CD · Marketing · Transportation
Korea, Frankfurt
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news featured by Thomas Schorn THOMAS SCHORN photographs a campaign for the HANKOOK TIRE X Lamborghini Squadra Corse cooperation

HANKOOK TIRE and Italian motorsport specialist Lamborghini Squadra Corse have now joined forces. As of the 2023 season, the premium tire manufacturer is the official technical partner and exclusive tire supplier of the Lamborghini Super Trofeo brand championship. THOMAS SCHORN produced the latest campaign for the cooperation with a reportage look. The shoot took place under real racing conditions. Both client and Creative Director was Lars Heberer from Hankook.

“The Ventus Race is specifically tailored to the Lamborghini Huracán Super Trofeo Evo2 race car, and with its medium compound, provides a high level of grip and maximum consistency in all conditions and on all racetracks.” HANKOOK TIRE.

Hankook Tire Co. is a South Korean manufacturer of tires for passenger cars and commercial vehicles. The name Hankook is a romanized Korean name for ‘Korea’. The company was founded in 1941 as Chosun Tire Industrial Co. and was the sixth largest tire manufacturer in the world in 2015.


26.09.2023 //    ADD article TO MY GOSEE // 1 item in this article SHOW COMPLETE article

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