gosee premium member

News // 4 News by Lars Heberer

featured by Thomas Schorn : HANKOOK TIRES is the official tire supplier of Formula E – photos by THOMAS SCHORN 

Over the past roughly two and a half years, THOMAS SCHORN has been granted the wonderful privilege of accompanying the path of HANKOOK TIRES as official tire supplier of the FIA Formula E into the racing series with his camera. From the initial rollout of the Gen3 prototype in Monteblanco to the first race in Mexico City, far more than 2000 editorial assets in total have been shot.

Specially developed for electric vehicles, the iON brand has found in Formula E racing the perfect stage to impressively demonstrate its holistic performance as part of this world-class event.

The ABB FIA Formula E Championship is a racing series for single-seater, open-cockpit, open-wheel formula cars with an electric motor, which was brought to life upon the initiative of Jean Todt according to the plans of promoter Alejandro Agag and his company Formula E Holdings on behalf of FIA. It has been held on street circuits worldwide since 13 September 2014.

“Big thanks to the whole team and especially Lars Heberer, Creative Lead at Hankook Europe, for this amazing ride!” Thomas Schorn.

With iON, the premium tire manufacturer Hankook launched its first tire family in 2022 which has been specially designed for electric vehicles. This approach marks the company’s decisive contribution, from a tire choice perspective, to advancing the transition of mobility towards zero-emission vehicles. Hankook Tire is a global manufacturer of innovative, award-winning radial tires of proven superior quality for premium passenger cars, light trucks, SUVs, RVs, trucks, and buses as well as motorsports (circuit racing/street circuits/rallies).
 
03.06.2024 show complete article

 

Lars Heberer, Creative Lead Europe of HANKOOK TIRE & TECHNOLOGY, presents us motion & stills with the very first laps of HANKOOK TIRES in Formula E – and is looking forward to UPDATE-24-BERLIN as a GoSeeAWARDS Juror

Lars Heberer, Creative Lead Europe of HANKOOK TIRE & TECHNOLOGY, is an expert when it comes to automotive productions. He is once again supporting our GoSeeAWARDS jury and looks forward to exciting project submissions – from AI to traditional photography. Plus, you can meet him in person at UPDATE-24-BERLIN. Here on GoSee, he shows us the first laps of HANKOOK TIRES as it enters the world of Formula E racing – from first test to first race.

“HANKOOK TIRES is the official sponsor and exclusive tire supplier for the FIA Formula E World Championship. Which, of course, presented us the perfect opportunity to film and photograph one and a half years of high-performance tire development in the making. Also important to us was a glimpse behind the scenes, filming even when things weren’t going as planned in order to realistically depict all aspects of tire development.” Lars Heberer tells us.

The film was shot in Seville, Calafat, and Valencia in Spain as well as in Mexico City. The project was accompanied by photographer and GoSee Member THOMAS SCHORN, who contributed around 80 post-produced motifs. Responsible for filming was Vidture, with Michael & Mathias Jener and Pascal Kulke (three 90-sec. focus shots and various cutdowns). Creative direction on the client side was in the hands of Lars Heberer.

Hankook Tire & Technology Co., Ltd. is a South Korean manufacturer of tires for passenger cars, trucks and commercial vehicles. The name Hankook is a romanized Korean name for ‘Korea’. The company was founded in 1941 as Chosun Tire Industrial Co. and was the sixth largest tire manufacturer in the world in 2015.
 
29.02.2024 show complete article

 

featured by Thomas Schorn : THOMAS SCHORN photographs a campaign for the HANKOOK TIRE X Lamborghini Squadra Corse cooperation

HANKOOK TIRE and Italian motorsport specialist Lamborghini Squadra Corse have now joined forces. As of the 2023 season, the premium tire manufacturer is the official technical partner and exclusive tire supplier of the Lamborghini Super Trofeo brand championship. THOMAS SCHORN produced the latest campaign for the cooperation with a reportage look. The shoot took place under real racing conditions. Both client and Creative Director was Lars Heberer from Hankook.

“The Ventus Race is specifically tailored to the Lamborghini Huracán Super Trofeo Evo2 race car, and with its medium compound, provides a high level of grip and maximum consistency in all conditions and on all racetracks.” HANKOOK TIRE.

Hankook Tire Co. is a South Korean manufacturer of tires for passenger cars and commercial vehicles. The name Hankook is a romanized Korean name for ‘Korea’. The company was founded in 1941 as Chosun Tire Industrial Co. and was the sixth largest tire manufacturer in the world in 2015.

8 factories, 5 research and development centers, 160 export hubs, 20,000 employees … Hankook Tire has established its production, R&D, sales, marketing, and communication networks around the world in order to provide unique products and services tailored to the characteristics of each region.

Thomas Schorn was born 1985 near Cologne and studied photography at Köln International School of Design (KISD). For years, Thomas has pursued his passion for cars and has created incomparable and unique worlds for the leading brands in the industry.

GoSee : thomasschorn.de
26.09.2023 show complete article