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BMW presents its first all-electric model of the X2 Series, the iX2 – letting virtual influencer Lil’ Miquela flex her digital senses and experience the joy of driving. The immensely popular virtual influencer, with 2.7 million Instagram followers, is the star of this campaign all about the beauty of real life.
The first full reveal of the iX2 took place in the metaverse/Fortnite. This laid the foundation for a campaign with a digital focus. Its approach consists of connecting the digital world with the real world in order to reach younger target groups and create a positive attitude toward our digital realities.
To capture an emotionally and visually striking story, BMW’s agency partner Media.Monks, which is part of The Marcom Engine, teamed up with renowned Director Stefanie Soho from BWGTBLD. Stefanie Soho tells us: “Super proud of this one – new work for @bmw feat. @lilmiquela (the sweetest and most talented). No DC needed because of the coolest clients and an agency dream team....