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featured by Claudia Bitzer : CLAUDIA BITZER Christian Schmidt photographs for the KulturLegi program of Caritas Switzerland and Serviceplan Suisse from a bird’s eye view – tight budget & complete program

With its program ‘KulturLegi’, Caritas Switzerland enables people with a tight budget to also take part in cultural life. CHRISTIAN SCHMIDT c/o CLAUDIA BITZER teamed up with ServicePlan to photograph five motifs, in which he points out the various aspects of this offer. All photographed from a bird’s eye view, the motifs show people visiting a museum, doing sports or in a concert hall. In each motif, one person is highlighted who is able to benefit from the offer thanks to KulturLegi.

The particular photographic challenge for Christian was finding a camera position in the interior that still allowed enough distance and a sufficient resolution. He solved the problem with a twelve-meter tripod which enabled him to control how he shot richly detailed photos. In charge of putting on the final touches in post was RECOM.

Responsible at Caritas: Desirée Germann (Marketing Executive), Isabelle Nold (Branch Director KulturLegi); Responsible at Serviceplan Suisse: Raul Serrat (Executive Creative Director), Michael Kathe (Creative Director), Hanna Blumenrath (Text), Cinthia Stettler (Art Direction), Dominic Häuptli (Consulting), Pam Hügli (Overall Responsibility), All in Productions (Photo Production).
22.09.2020 show complete article