News // 4 News by Noah Mittelstaedt
'Be ready for every journey' - David Maurer photographs and films the BMW ORIGINAL ACCESSORIES A/W 2026 campaign
Always have everything with you - David Maurer photographed and filmed the current BMW ORIGINAL ACCESSORIES Fall/Winter 2026 campaign. Alongside him is the BMW X3 M50 xDrive, which, with nearly 400 hp and an M Sport package (including an M leather steering wheel and Alcantara upholstery), is positioned as the sporty top model in the series.
The production took place as a "nomadic" project over a week in Germany, Italy, and Austria to capture authentic winter and mountain landscapes. Under the motto "Be ready for every journey," the campaign emphasizes that the accessories are tailor-made to enhance safety, functionality, and style in all weather conditions.
Among the featured items are aerodynamically optimized roof boxes and special ski and snowboard carriers that can safely transport up to five pairs of skis.
On the BMW side, Sylvia Houari-Fah from the BMW Group (Accessories and Lifestyle division) was involved in the campaign, which was produced by ADD PICTURES.
20.03.2026
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Perfectly prepared for the season - Director and photographer DAVID MAURER realizes the BMW X3 SPRING/SUMMER Accessories campaign '25
For the BMW X3, a mid-size SUV produced since fall 2003, the task was to showcase Original BMW Accessories for the BMW Spring/Summer '25 campaign in a lightweight manner. Models Simonas Pham and Carlotta S. posed for the camera of director and photographer DAVID MAURER.
Original BMW Accessories offer you everything that makes your BMW even better. From practical accessories to stylish features.
"Summer only comes once a year. With Original BMW Accessories, you can make every day special. With extra storage space for spontaneous adventures, practical storage options in the interior, or protective equipment that will help your plans survive any summer storm. Find what makes your summer unique." BMW
The campaign was overseen by experienced producer Sylvia Houari-Fah c/o BMW. PRINZ PRODUCTIONS was responsible for the production of the Customer Support 360° Seasonal Campaign. The result is 'a package of inspiring, authentic, and joyful images/video of premium Original BMW Accessories.'
On gosee.news, we present you a one-minute video and two spots on the topic of 'tires,' as well as the campaign motifs. All by David Maurer.
10.07.2025
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PSSSST! Light, quiet & clean. CAKE’s revolutionary approach to electric off-road motorcycling – filmed by DAVID MAURER c/o BOSCHTOBANRAP for CAKE MOTORBIKES
DAVID MAURER c/o BOSCHTOBANRAP presents us his action-packed film for CAKE MOTORBIKES here on GoSee. At his side was DOP Noah Mittelstaedt.
CAKE is a Scandinavian manufacturer of premium lightweight electric motorbikes and mopeds – on a clear mission to inspire a zero-emission society with the clever combination of excitement and responsibility.
03.07.2024
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