News // 3 News by nuts communication
90 Years of WÖHRL. Photographer UWE KOERNER realized the U1 spread for WÖHRL MAGAZINE. The Creative Director responsible was Stefanie Schimoni c/o NUTS.
“Spring fever in the anniversary year – from new must-have brands to luxury beauty or even sustainable fashion. Just as colorful as the product range and shopping worlds from WÖHRL are the photo spreads for the magazine realized by nuts kreativ. Photographer Uwe Körner staged the newest looks for the Spring/Summer campaign in shimmering settings and with floral highlights.” NUTS.
The content of the magazine was conceived by Nuremberg-based magazine nuts, founded by Christian Greiner and Tobias Zepf, true from the very beginning to the principle ‘digital first’. Video reels with the models and influencers of the campaign were produced on set and used across WÖHRL’s various digital channels. The ‘Flower Power’ hype thus also spread on social media and contributed to the conversation. As an additional highlight, the clips are also played on the 27m high XXL LED wall at WÖHRL in Nuremberg.
Rudolf Wöhrl SE is a German clothing company with headquarters in Nuremberg, which was founded in 1933 by Rudolf Wöhrl. In 2016, the company filed for bankruptcy, and in a bidding process, Christian Greiner, the grandchild of company founder Rudolf Wöhrl and chairman of Ludwig Beck AG, won the bid and acquired all remaining stores in May 2017. He was supported by his father Hans Rudolf Wöhrl, proprietor of the Intro Group. A little over a year after the takeover, Rudolf Wöhrl SE was once again in the black. The Wöhrl Group has 30 store locations today, mainly in southern Germany.
GoSee : nuts-communication.de & woehrl.de & uwe-koerner.de
CREDITS
CLIENT Wöhrl
CREATIVE DIRECTOR nuts communication / Stefanie Schimoni
STYLING Mads ROENNBORG c/o Louisa Artists
HAIR & MAKEUP Sven Ohlsen c/o Bigoudi
PHOTOGRAPHER Uwe Koerner
01.06.2023
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We accompanied MICHAEL MUELLER while lifting weights at the gym for the client ENGELHORN SPORTS. “The air at the crossfit studio is filled with a smell of chalk and sweat. Against gravitation, heavy weights are moved by pure muscle power. Pull by pull, exhaustion drains away the strength. Then with a loud noise, the heavy dumbbell falls to the ground. The morning sun standing low on the horizon shines through the tiny windows of the crossfit box in Cape Town. Today, fitness and crossfit are on the schedule. Model Dorian is in top shape, moving the weights up and down on cue with ease. The photographer and client are pleased; the two models are drenched in sweat and exhausted – time for breakfast.”
ENGELHORN SPORT is among the largest sports retailers in Europe. The online shop for fashion and sports has been known throughout Germany for many years. Several more outdoor, sports and lifestyle productions are available at michaelmuellerfotografie.com.
15.03.2021
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For Mannheim-based fashion client ENGELHORN, one of the best addresses in Germany for fashion, accessories, shoes, sportswear and sports equipment, together with the agency nuts communication with Creative Director Stefanie Schimoni, UWE KOERNER went on a photo safari in South Africa. Enjoying the impressive scenery in looks of the season for the camera was model Jayne Baily – who was styled by Mads ROENNBORG c/o LOUISA ARTISTS, with hair & make-up by Michi Schietzel.
ENGELHORN, founded 1890 in Mannheim, stands for 19,000 m² on eight floors with an extensive selection of the newest collections from the biggest fashion capitals of the world. engelhorn fashion offers a wide range of brands – from prêt-à-porter pieces by international designers to exclusive accessories or even personal favorites from a bespoke tailoring studio. GoSee : engelhorn.de
09.12.2020
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