News // 6 News by DDB Berlin
The new Polo GTI shows what’s possible. With sharp design highlights and innovative features that elevate performance and driving pleasure to an entirely new level. For DDB Voltage, DAVID MAURER realized the global campaign for the launch of the POLO GTI. Creative responsibility was in the hands of Creative Director Christof Deutscher and ADs Heitor Buchalla, Nina Martinelli, Luca Banchelli, Chiara Chessa, and Adam Smith.
G–T–I. Placed more prominently than ever. Enough to turn heads. Gran Turismo Injection : The magic of three words standing for extraordinary performance and a sporty driving experience – and one distinctive global brand. Atmospheric lighting showcases a revamped POLO GTI shot exclusively for VOLKSWAGEN’s global campaign launch.
29.09.2021 show complete article
Gimme some color and make it pop! For the world premier of the brand-new sixth POLO generation, GoSee Member DAVID MAURER makes the air vibrate in colorful worlds of orange and blue for VW. The agency was DDB Voltage with Executive Creative Director Christof Deutscher, Art Directors Heitor Buchalla and Nina Martinelli, as well as art buying by Valerie Opitz. Trey Digital Studio took care of post production.
DDB founded the agency Voltage Worldwide, headquartered in Berlin, in 2019 for renowned major client Volkswagen. The agency consists meanwhile of fourteen offices worldwide with more than 460 employees. In 2020, around 50 models were manufactured all over the world under the Volkswagen brand. The new POLO is available in dealerships starting at € 16,000. GoSee : volkswagen.de///der-neue-polo
About – David Maurer. Born in the mid-seventies and after assisting various photographers in the field of people and transportation photography, he explored the world, working on cruise ships for eight months, traveling to the north polar region, to Antarctica and to South America. Upon returning, he continued to work as an assistant and started working on worldwide shoots, briefly interluded by a ten-month trip on his own to Australia, New Zealand, Papua New Guinea, and Asia. In 2008, David established his own business as a transportation, people, architecture, and landscape photographer. Since then, he has been commissioned by a continuously growing number of clients. GoSee : davidmaurer.com
02.08.2021 show complete article
Absolutely sought-after young French photographer Alice Moitie shot the 2021 ‘Grow Up’ campaign for MERCEDES-BENZ. On set for styling of the protagonists was Niki PAULS c/o SHOTVIEW Artist Management. Creative Director was Veit Moeller, Executive Creative Director c/o Anomaly, Berlin.
For recom, Thomas Saalfrank, Jonas Braukmann, Daniel Mattes and Julia Ackermann were responsible for post production of the young & colorful campaign. Art buying was in the hands of Emanuel Mugrauer c/o recom Farmhouse, Valerie Opitz, Head of Art Buying at DDB Berlin & Marjorie Jorrot for antoni.
18.07.2021 show complete article