News // 21 News by Add Pictures
'Be ready for every journey' - David Maurer photographs and films the BMW ORIGINAL ACCESSORIES A/W 2026 campaign
Always have everything with you - David Maurer photographed and filmed the current BMW ORIGINAL ACCESSORIES Fall/Winter 2026 campaign. Alongside him is the BMW X3 M50 xDrive, which, with nearly 400 hp and an M Sport package (including an M leather steering wheel and Alcantara upholstery), is positioned as the sporty top model in the series.
The production took place as a "nomadic" project over a week in Germany, Italy, and Austria to capture authentic winter and mountain landscapes. Under the motto "Be ready for every journey," the campaign emphasizes that the accessories are tailor-made to enhance safety, functionality, and style in all weather conditions.
Among the featured items are aerodynamically optimized roof boxes and special ski and snowboard carriers that can safely transport up to five pairs of skis.
On the BMW side, Sylvia Houari-Fah from the BMW Group (Accessories and Lifestyle division) was involved in the campaign, which was produced by ADD PICTURES.
20.03.2026
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DAVID MAURER directs BMW’s new Fall/Winter campaign for premium accessories
For BMW’s latest Fall/Winter campaign, DAVID MAURER took on both direction and photography, creating an atmospheric production that unites design, dynamism, and elegance. At the center of the campaign is the BMW X3, which David presents against a striking outdoor backdrop as the perfect companion for the colder season.
With his cinematic eye, David Maurer combines the distinctive design language of the BMW X3 with the sophisticated world of Original BMW Accessories – a seamless interplay of function, luxury, and emotional visual power. GoSee Member ADD PICTURES supervised the production.
13.11.2025
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In November 2024, the production company ADD PICTURES was able to support London photographer Laura Allard-Fleischl in photographing the new LUFTHANSA Allegris seats and cabin products. The shoot took place in the security area of the Lufthansa hangar at Munich Airport. The agency responsible was Serviceplan.
"An exciting and logistically challenging shoot in an Airbus A350." Tobias Seifert, CEO of Add Pictures. Since May 2025, a completely new travel experience has been created on Lufthansa long-haul flights under the name "Lufthansa Allegris": Thanks to Allegris, all Lufthansa travel classes, from Economy Class to Premium Economy Class and Business Class to First Class, will receive a new, high-quality product that is unparalleled in the market due to its seating variety.
Thanks to this innovative concept, passengers can tailor their individual travel experience to their personal needs – with the choice of seats, meals, and other travel elements.
20.05.2025
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