adidas presents a new collection: Essentials. It features mix-and-match pieces made from soft fabrics to embody the comfort one experiences when surrounded by loved ones. To bring the concept of family to life, Lionel Messi and philanthropist and entrepreneur Antonela Roccuzzo appear together in their very first joint adidas campaign by MOTHER BERLIN.
Antonela Roccuzzo: "I am really excited to be fronting adidas Sportswear's new campaign and it feels really special that I am joining the same adidas family that has played such a large role in Leo's career, and our own family's life, for so many years. Family is so important to me, so it feels right to kick off our partnership by celebrating this concept and feeling through the adidas Essentials collection. Sport-inspired looks are something that I have grown to love over the years, particularly for my day to day – like when I attend matches to support Leo or my boys, or travelling and running work errands. It's great that I can add these comfort-first fits into the mix."
Lionel Messi: "Whilst I have been a part of the adidas family for so many years and created so many unforgettable memories, fronting my first ever campaign with the brand alongside Antonela feels extra special – especially as it is one that is rooted in celebrating the love and comfort of family. I have grown up with Antonela, and I have also grown up with adidas, so it is incredible that these two parts of my life can now come together. Over the years, my style has definitely evolved and since joining Inter Miami I have started to enjoy wearing brighter, bolder colours, which the adidas Essentials collection certainly embraces. I am always a comfort-first type of person, as I am mostly training or with my family, and I love that I can mix and match the hero pieces from the collection in a way that works for me yet still look sharp no matter where life takes me."
Alexander Nowak, Creative Partner & Chief Creative Officer MOTHER BERLIN: "Off the pitch and on point: ‘Essentially Family’ is the title of our first campaign in partnership with adidas. It not only marks the premiere of the new adidas Essentials collection but also presents world champion Lionel Messi in a new light. Mother Berlin and adidas portray Antonela Roccuzzo and Lionel Messi together, as a married couple, in a global campaign for the very first time. The series was shot by British photographer Alex de Mora, who has already portrayed stars such as Jude Bellingham, Wu-Tang Clan, and Stormzy. In his characteristic visual language, reminiscent of iconic magazine covers, de Mora captures the couple in a dynamic light. Showing Messi and Antonela together for the first time is an iconic moment. Mother’s inspiration was LIFE magazine covers from the last few decades, intending to create a portrait that will go down in collective visual memory. 'Essentially Family' shows Antonela Roccuzzo as who she is, letting her personality shine. Next to her is a human Messi, who is not only a very good footballer but also a husband."
The new adidas Essentials collection was released on December 3, 2024, and is available on the adidas website, in Stories, and via the adidas app.
Antonela Roccuzzo: "I am really excited to be fronting adidas Sportswear's new campaign and it feels really special that I am joining the same adidas family that has played such a large role in Leo's career, and our own family's life, for so many years. Family is so important to me, so it feels right to kick off our partnership by celebrating this concept and feeling through the adidas Essentials collection. Sport-inspired looks are something that I have grown to love over the years, particularly for my day to day – like when I attend matches to support Leo or my boys, or travelling and running work errands. It's great that I can add these comfort-first fits into the mix."
Lionel Messi: "Whilst I have been a part of the adidas family for so many years and created so many unforgettable memories, fronting my first ever campaign with the brand alongside Antonela feels extra special – especially as it is one that is rooted in celebrating the love and comfort of family. I have grown up with Antonela, and I have also grown up with adidas, so it is incredible that these two parts of my life can now come together. Over the years, my style has definitely evolved and since joining Inter Miami I have started to enjoy wearing brighter, bolder colours, which the adidas Essentials collection certainly embraces. I am always a comfort-first type of person, as I am mostly training or with my family, and I love that I can mix and match the hero pieces from the collection in a way that works for me yet still look sharp no matter where life takes me."
Alexander Nowak, Creative Partner & Chief Creative Officer MOTHER BERLIN: "Off the pitch and on point: ‘Essentially Family’ is the title of our first campaign in partnership with adidas. It not only marks the premiere of the new adidas Essentials collection but also presents world champion Lionel Messi in a new light. Mother Berlin and adidas portray Antonela Roccuzzo and Lionel Messi together, as a married couple, in a global campaign for the very first time. The series was shot by British photographer Alex de Mora, who has already portrayed stars such as Jude Bellingham, Wu-Tang Clan, and Stormzy. In his characteristic visual language, reminiscent of iconic magazine covers, de Mora captures the couple in a dynamic light. Showing Messi and Antonela together for the first time is an iconic moment. Mother’s inspiration was LIFE magazine covers from the last few decades, intending to create a portrait that will go down in collective visual memory. 'Essentially Family' shows Antonela Roccuzzo as who she is, letting her personality shine. Next to her is a human Messi, who is not only a very good footballer but also a husband."
The new adidas Essentials collection was released on December 3, 2024, and is available on the adidas website, in Stories, and via the adidas app.
