'In a time when the world feels more divided than ever, we all benefit from real human connection. By opening ourselves to those on the other side, we realise that we're not so different after all. Let’s break the barriers we create in our minds...'
In a world increasingly marked by division, Deutsche Telekom's Christmas campaign "The Bubbles" sends a powerful message of connection and understanding. The campaign encourages breaking open the metaphorical bubbles we often find ourselves in to create genuine human connections. At a time when differences are often highlighted, "The Bubbles" reminds us that we often have much more in common than we think.
The message is clear: connections are made when barriers are broken. The telecommunications brands Deutsche Telekom, Telekom, and T-Mobile use this Christmas campaign to show how important it is to open up to the people on the other side – whether on a personal, societal, or cultural level. "The Bubbles" was launched in November 2024 in the Czech Republic, Germany, and Slovakia and was created by MUW Saatchi & Saatchi.
CREDITS
Advertising Agency: MUW Saatchi & Saatchi Production Company: Armada Films
Creative Director: Jaroslav Vigh
Associate Creative Director: Adam Baska
Copywriter: Zuzana Martiniakova, Sabina Lukacova, Jakub Kuvik, Marika Tisonova, Juraj Chmel
Art Director: Veronika Holanova, Tomas Banik, Matej Jezko
Account Director: Tatiana Hrutkova
Senior Client Partner: Jennifer Pohlmann
Account Manager: Zuzana Kormancova, Eva Jarembekova
Strategy Director: Kamil Charvat
Strategy Planner: Lenka Dzurendova
Director: Alex Feil
DOP: Mortimer Hochberg
Editor: Iain Whitewright, Marek Kralovsky
Masks: Mark Coulier, Andrea McDonald
Postproduction: RUR
Music: Supreme Music
In a world increasingly marked by division, Deutsche Telekom's Christmas campaign "The Bubbles" sends a powerful message of connection and understanding. The campaign encourages breaking open the metaphorical bubbles we often find ourselves in to create genuine human connections. At a time when differences are often highlighted, "The Bubbles" reminds us that we often have much more in common than we think.
The message is clear: connections are made when barriers are broken. The telecommunications brands Deutsche Telekom, Telekom, and T-Mobile use this Christmas campaign to show how important it is to open up to the people on the other side – whether on a personal, societal, or cultural level. "The Bubbles" was launched in November 2024 in the Czech Republic, Germany, and Slovakia and was created by MUW Saatchi & Saatchi.
CREDITS
Advertising Agency: MUW Saatchi & Saatchi Production Company: Armada Films
Creative Director: Jaroslav Vigh
Associate Creative Director: Adam Baska
Copywriter: Zuzana Martiniakova, Sabina Lukacova, Jakub Kuvik, Marika Tisonova, Juraj Chmel
Art Director: Veronika Holanova, Tomas Banik, Matej Jezko
Account Director: Tatiana Hrutkova
Senior Client Partner: Jennifer Pohlmann
Account Manager: Zuzana Kormancova, Eva Jarembekova
Strategy Director: Kamil Charvat
Strategy Planner: Lenka Dzurendova
Director: Alex Feil
DOP: Mortimer Hochberg
Editor: Iain Whitewright, Marek Kralovsky
Masks: Mark Coulier, Andrea McDonald
Postproduction: RUR
Music: Supreme Music
