The service design consultancy why does robin and the organisational consultancy Reflecting Systems have won a tender from the Berlin Transport Company (BVG). In the future, the two companies will support the transport company in making its customer service future-proof, user-centric and digital.

The aim is to analyse existing processes, redesign workflows and sustainably adapt the quality of the services to the needs of passengers.

By linking organisational development and service design, the team ensures that the needs of the customer and the internal processes of the local transport company are optimally intertwined - despite the high level of complexity and the numerous parties involved in the public mobility sector.

"We are very much looking forward to supporting the BVG in the transformation of its passenger service," says Dagmar Stübel, Managing Director of Reflecting Systems.

"This project is an exciting opportunity to combine our core competencies - systemic organizational consulting and service design - in such a way that both passengers and the company receive real added value," add Prof. Daniela Hensel and Ann Christin Ahrens, the founders of why does robin.

why does robin is a service design consultancy. The team supports companies and organizations, particularly in the mobility sector, in optimizing their customer service processes and creating outstanding user experiences.

Reflecting Systems is a Berlin-based consultancy that specializes in leadership, transformation and change. Using a systemic approach, the team supports organizations in successfully designing change processes and promoting sustainable development. © // 1 file show complete blog

'In a time when the world feels more divided than ever, we all benefit from real human connection. By opening ourselves to those on the other side, we realise that we're not so different after all. Let’s break the barriers we create in our minds...'

In a world increasingly marked by division, Deutsche Telekom's Christmas campaign "The Bubbles" sends a powerful message of connection and understanding. The campaign encourages breaking open the metaphorical bubbles we often find ourselves in to create genuine human connections. At a time when differences are often highlighted, "The Bubbles" reminds us that we often have much more in common than we think.

The message is clear: connections are made when barriers are broken. The telecommunications brands Deutsche Telekom, Telekom, and T-Mobile use this Christmas campaign to show how important it is to open up to the people on the other side – whether on a personal, societal, or cultural level. "The Bubbles" was launched in November 2024 in the Czech Republic, Germany, and Slovakia and was created by MUW Saatchi & Saatchi.

CREDITS
Advertising Agency: MUW Saatchi & Saatchi Production Company: Armada Films
Creative Director: Jaroslav Vigh
Associate Creative Director: Adam Baska
Copywriter: Zuzana Martiniakova, Sabina Lukacova, Jakub Kuvik, Marika Tisonova, Juraj Chmel
Art Director: Veronika Holanova, Tomas Banik, Matej Jezko
Account Director: Tatiana Hrutkova
Senior Client Partner: Jennifer Pohlmann
Account Manager: Zuzana Kormancova, Eva Jarembekova
Strategy Director: Kamil Charvat
Strategy Planner: Lenka Dzurendova
Director: Alex Feil
DOP: Mortimer Hochberg
Editor: Iain Whitewright, Marek Kralovsky
Masks: Mark Coulier, Andrea McDonald
Postproduction: RUR
Music: Supreme Music
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adidas presents a new collection: Essentials. It features mix-and-match pieces made from soft fabrics to embody the comfort one experiences when surrounded by loved ones. To bring the concept of family to life, Lionel Messi and philanthropist and entrepreneur Antonela Roccuzzo appear together in their very first joint adidas campaign by MOTHER BERLIN.

Antonela Roccuzzo: "I am really excited to be fronting adidas Sportswear's new campaign and it feels really special that I am joining the same adidas family that has played such a large role in Leo's career, and our own family's life, for so many years. Family is so important to me, so it feels right to kick off our partnership by celebrating this concept and feeling through the adidas Essentials collection. Sport-inspired looks are something that I have grown to love over the years, particularly for my day to day – like when I attend matches to support Leo or my boys, or travelling and running work errands. It's great that I can add these comfort-first fits into the mix."

Lionel Messi: "Whilst I have been a part of the adidas family for so many years and created so many unforgettable memories, fronting my first ever campaign with the brand alongside Antonela feels extra special – especially as it is one that is rooted in celebrating the love and comfort of family. I have grown up with Antonela, and I have also grown up with adidas, so it is incredible that these two parts of my life can now come together. Over the years, my style has definitely evolved and since joining Inter Miami I have started to enjoy wearing brighter, bolder colours, which the adidas Essentials collection certainly embraces. I am always a comfort-first type of person, as I am mostly training or with my family, and I love that I can mix and match the hero pieces from the collection in a way that works for me yet still look sharp no matter where life takes me."

Alexander Nowak, Creative Partner & Chief Creative Officer MOTHER BERLIN: "Off the pitch and on point: ‘Essentially Family’ is the title of our first campaign in partnership with adidas. It not only marks the premiere of the new adidas Essentials collection but also presents world champion Lionel Messi in a new light. Mother Berlin and adidas portray Antonela Roccuzzo and Lionel Messi together, as a married couple, in a global campaign for the very first time. The series was shot by British photographer Alex de Mora, who has already portrayed stars such as Jude Bellingham, Wu-Tang Clan, and Stormzy. In his characteristic visual language, reminiscent of iconic magazine covers, de Mora captures the couple in a dynamic light. Showing Messi and Antonela together for the first time is an iconic moment. Mother’s inspiration was LIFE magazine covers from the last few decades, intending to create a portrait that will go down in collective visual memory. 'Essentially Family' shows Antonela Roccuzzo as who she is, letting her personality shine. Next to her is a human Messi, who is not only a very good footballer but also a husband."

The new adidas Essentials collection was released on December 3, 2024, and is available on the adidas website, in Stories, and via the adidas app.

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