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featured by Dirk Weyer : Mc Crispy Homestyle Honey Mustard Bacon in perfection – DOP DIRK WEYER presents you the TV commercial for MC DONALD’S and the agency Scholz & Friends

“The McCrispy® Homestyle Honey Mustard Bacon is a real sweetheart. A fine piece of chicken breast marinated in buttermilk – juicy on the inside, crispy on the outside – tender farmstead cheese from Germany with hearty strips of bacon and fried onions between sweet and savory honey mustard sauce. Try it now and fall in love!” McDonald’s.

To create the prefect homestyle look of the 10-second TVC, DIRK WEYER was booked as DOP. The executive agency was Scholz & Friends.

Dirk Weyer creates still life and moving images for international brands. Through his years of work for high-end clients such as Montblanc, Miele and Rimowa, Dirk has developed to become one of the most renowned specialists for aesthetically sophisticated product photography and film.

GoSee : dirkweyer.com
26.09.2022 show complete article


featured by Severin Wendeler : ‘Litter & Glamour’ – new portraits by Jaap VLIEGENTHART c/o SEVERIN WENDELER for fastfood chain MC DONALD’S

McDonald’s Netherlands launched this major national campaign with the title ‘Litter & Glamour’ to raise awareness among its customers for the (proper) and consistent disposal of waste. Unfortunately, waste sorting and proper disposal are still not a given in the Netherlands.

“The restaurant chain wants to raise awareness among its guests with a positive approach and thus contribute to the fight against litter.” Jaap Vliegenthart.

The idea behind the campaign : For a short time, each of the 258 restaurants is equipped with a golden promotional waste bin. Guests who throw away their waste in it have a chance to win exclusive jewelry made entirely from litter. The executive agency was TBWANEBOKO Amsterdam, the Netherlands.

The new ‘Litter & Glamour’ campaign is the continuation of the successful consumer campaigns ‘You Bin It, You Win It’ and ‘Trash Dance’, which McDonald’s started in the years 2020 and 2021. In 2022, there are a total of seven prize presentations, each with one winner per drawing. This gives guests the chance, for example, to win 14-carat gold jewelry, including a necklace, earrings, a pin or a ring. The jewelry is made from waste collected by McDonald’s.

“Together with our restaurant teams, we do everything we can every day to reduce our packaging material while making our packaging design more sustainable as well as adequately collecting and recycling. But we can’t do it without the help of our guests.” Stijn Mentrop, Director of Marketing & Communications at McDonald’s Netherlands.

By 2025, McDonalds wants 100 % of its product packaging to be made of renewable, recycled or certified materials. Moreover, McDonald’s Netherlands is working to increase the amount of recycled waste from 41 % to 90 % by 2025. The company is also looking into how the amount of packaging can be reduced to 30 %.

GoSee : mcdonalds.comseverinwendeler.com
14.09.2022 show complete article


featured by Prinz Productions : 100% Pickup. 100% Premium. – the VW AMAROK world premiere photographed by MARC AND DAVID in Johannesburg and produced for Scholz & Friends by PRINZ PRODUCTIONS

Together with photographer duo Marc and David, and under the executive and creative direction of Scholz & Friends with Creative Director Christian Klein, PRINZ PRODUCTIONS supported the extremely multifaceted automotive campaign shoot for the new VW Amarok. This time, it was off to locations all around Johannesburg for the team.

“Following an intensive round of casting conducted by us, we are particularly proud to have found all of our actors locally in South Africa. Scouting extensively for the perfect locations, we produced in a luxury residential area, against the backdrop of the sharp chiseled edges of granite quarries, and on the steep cliffs of the Drakensberg mountain range. With the guaranteed blue sky of the European winter, we produced both the campaign and the press-related motifs for this wonderful project. The brief included photos and film or video. And the results for this global market launch are epic thanks to a magnificent team effort.” PRINZ PRODUCTIONS.

When the VW AMAROK pickup was launched in 2010, it was the first flatbed ever to be developed by a German carmaker. The focus was initially on markets in regions such as South America, South Africa and Southeast Asia, which is why it was only built in Argentina in the beginning. The model was so popular in Europe, however, that it is meanwhile also manufactured in Hanover.

Since PRINZ PRODUCTIONS was founded in the 1998 by Sebastian Prinz, they have produced in South Africa, Portugal, Namibia, Mauritius, Zanzibar, Mexico, Franc, the USA, and Mozambique, and have offices in Cape Town and Lisbon. “It was a remarkable trip with many incredible shots. A common passion for creative work is what inspires and drives our team.” Sebastian Prinz, Founder & CEO.

GoSee : volkswagen-nutzfahrzeuge.de & prinzproductions.com
12.09.2022 show complete article