With 25 years of experience in creative production, Alice Feja is one of Germany’s most seasoned art buyers and producers. Her career began at Scholz & Friends in Hamburg, followed by 22 years at Kolle Rebbe, where she played a key role in shaping the agency’s art buying approach. Today, she serves as Head of Art Production at Accenture Song Brand Germany, the creative unit of Accenture known for its tech-driven and culturally relevant brand solutions.

Over the course of her career, Alice has led numerous photo and film productions for well-known brands such as Lufthansa, Audi, Hansgrohe, Aldi, Misereor, and Zalando. Her work focuses on casting the right talent, organizing complex productions, and ensuring the highest quality standards. With her deep understanding of brand communication and passion for visual aesthetics, she has made a lasting impact—ensuring that brands remain emotionally engaging and culturally relevant.

In addition to her role at Accenture Song, Alice actively supports the creative industry as a jury member for photography competitions and portfolio viewings. She curates exhibitions and projects such as "Weitsprung", and has been a long-time member of the GoSee community. With her expertise in photography, film, and campaigns, she regularly supports the GoSeeAWARDS and UPDATE Berlin. We are delighted that Alice will once again be part of UPDATE Berlin, reviewing agency portfolios and meeting selected photographers in person.

Alice, you’ve been an art buyer for as long as GoSee has been around – what still excites you about your job today? Alice: What I love most about my work as an art producer is the combination of creativity and precise execution. I find real joy in discovering talent, bringing the right people together, and shaping processes in a way that leads not only to strong visual results but also to meaningful creative exchange. What keeps my work exciting and relevant after all these years isn’t just the constantly evolving visual language or the introduction of new technologies and tools. It’s the fact that every campaign, every client, and every product brings a new challenge—one that demands individual, thoughtful solutions. That constant variety and creative ambition is what makes this job so alive and fascinating.

Accenture Song Brand Germany works under the motto "Growth Through Relevance." How do you bring this philosophy to life in art production and ensure that every campaign is both creatively compelling and relevant to its audience? Alice: "Growth Through Relevance" is not an abstract slogan for us—it’s a guiding principle in our day-to-day work, especially in art production and influencer marketing. I collaborate closely with creatives, strategists, clients, photographers, and creators to develop content that is not only visually beautiful but also meaningful. Achieving that requires a fine balance between craftsmanship, bold storytelling, and an intuitive feel for social developments and visual trends.

You also serve as a juror for photography competitions and portfolio viewings. What are the most important criteria you look for when selecting photographers? Alice: I pay close attention to a strong visual signature, conceptual depth, and authenticity. I want to see if a photographer has something to say—whether it’s through their visual language, perspective, or emotional tone. Technical perfection is not everything. What matters more is whether the work resonates, surprises, and stays with you. And of course, consistency within a series or portfolio also plays a crucial role.

With projects like "Weitsprung" and your support for the GoSeeAWARDS and UPDATE Berlin, you’re deeply involved in nurturing the creative scene. What does supporting young talent mean to you? Alice: Supporting young talent—especially female artists—is something very close to my heart. Personal connections play an essential role in my work because it’s my job to match photographers with the right creative partners and clients. That means I don’t just look at the portfolio—I also consider the photographer’s working style, artistic voice, and personality as part of the selection process.

You’ve led countless photo and film productions in your career. Is there one project that stands out in your memory, and if so, why? Alice: There are many projects that have stayed with me. It’s rarely the size or the budget that makes a project unforgettable—it’s always the people involved. The true magic lies in collaboration. When creative synergies emerge, challenges are met together, and mutual trust is built—that’s when a project becomes something truly special.

How do you see the future of creative production in an increasingly digital world? What role does technology—like artificial intelligence—play? Alice: Digital tools and AI won’t replace creative production—but they will transform it. The most exciting developments will likely come from the interaction between human creativity and machine capabilities—where technology is not a replacement but an extension of human imagination. That said, every technological advancement also tends to spark a counter-trend. In photography, I see a growing focus on authenticity, human connection, and craftsmanship—a longing for real stories in a world increasingly shaped by algorithmic imagery.

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23.04.2025 show complete article

The Hamburg-based PROTOKOLL GROUP offers you an all-round carefree solution for high-end post-production. The creative studio specializes in CGI, retouching, colour grading, compositing and project management. We show you the AUDIBLE campaign they post-produced on GoSee.News. The campaign was commissioned by the agency Accenture.

The campaign motto “There's more to imagine when you listen” invites listeners to explore boundless worlds through audio. Immersive commercials, including one by award-winning director Antoine Bardou-Jacquet, combine reality and fantasy through cinematic representations.

"In my time at Audible so far, I've worked on campaigns featuring dogs, cats, squirrels, horses, dragons and fairies, but this was my first time with a unicorn on the call sheet. What I can say is that the 🦄 was a consummate professional, showed up on time and hit their marks, just like everyone else involved in this lovely campaign, celebrating the power of imagination for people of all ages." Lorcan Mulligan, Audible Creative Director EU.




Audible, founded in 1995 by US bestselling author Donald R. Katz, is an international provider of commercial audiobook downloads. The company, which is now owned by AMAZON, celebrated its 20th anniversary in Germany in 2024. The audio platform wants to take the next step with paid content and, above all, underpin its premium claim. Audible Germany has relied on the Accenture agency for its creative work since 2018.

 
11.01.2025 show complete article

We’ll make it short: The exhibitors, the location, the weather… it was simply perfect. It was particularly nice to see how UPDATE is also becoming more and more popular among art and creative directors as well as direct clients. We’re already looking forward to next year and have gathered a few example quotes for you. And before we forget: Huge thanks to the AFTER-WORK sponsors Severin Wendeler, Abelone Films, Big Shrimp, Peak Productions, Bubig, NeubauerSchwarz, Upfront and Rockenfeller & Göbels. We love teamwork!

“I wanted to thank you sincerely for the invitation to the GoSeeAwards, your warm welcome and the quality of the event. It is always a real pleasure to meet the agents and discover new talent.” Nathalie Maudet, Directrice Achat d’Art / Head of Art Buying, Publicis Conseil, Leo Burnett, Saatchi & Saatchi, Marcel, Publicis Sapient.

“I would like to thank you very much once more for inviting me to Update. The event was really amazing, and I met so many new agencies. There were a lot of agents there that I have already worked with, and I was able to meet them in person through the event. I am already in contact with many of them regarding their work and our magazine planning. At events like this, I always realize that for me, there is only one job: Photo Editor. Photographers/videographers/agents/creatives are simply very special people.” Andrea Vollmer-Hess | Visual Editor, VOGUE Germany, Condé Nast Germany.

“We have many networking events in our hotel – but that everyone is busy networking intensively everywhere you look all day long, like now at UPDATE – that was quite new for all of us here at the hotel.” Laura Pohl, Event Sales Executive, Telegraphenamt.

“I would like to thank you so much again for the beautiful UPDATE last week! I had a lot of fun and would like to congratulate you on this truly amazing event!” Jennifer Parry, Director Creation, Print Production & Brand, MADELEINE Mode GmbH.

“I really, really liked the whole event. The location was excellent, the exhibitors were very diverse, and I found the entire atmosphere and all the conversations so inspiring.” Garnet Matthiesen, Creative Production | Leitung Art Buying, Grabarz & Partner.

“It was so nice to be there with you again. The location was really beautiful, and the resulting size of the trade fair, too. For me its not so much about discovering new talent but more about connecting and updating. For my Junior, it had everything. She found the mix of national and international exhibitors very good and quite inspiring,” Alice Feja Team Lead Art Production, ACCENTURE SONG.

“Thank you so much for the great trade fair!!! We have received mind-blowing feedback from the visitors. MEGA!!!!!!” Marco Hülsebus ARTISTSPOOL & Yilmaz Aktepe, Editor-in-Chief – Best Fashion / Member of the Editorship – Men’s Health / Fashion Director Men’s Health & Women’s Health.

“A colorful bouquet of inspiration, an amazing location and the best atmosphere among exhibitors and visitors. What I also thought was great, of course, were the two collectives. I found both concepts, the ‘political’ statement of Herspective and the Artistspool, very interesting. Looking forward to 2024.” Birgit Meinhof, Senior Art Buyer, CarlNann GmbH.

“A really good and beautiful location, which really does something for the mood and the atmosphere (almost the best location for Update since 2015, as far as I can say) – good placement and number of exhibitors. With regard to so many photographers attending, well, I’m not too sure… On one hand: It is really great to see everyone, have the opportunity to talk or get to know everyone in person! On the other: You have less time to look at portfolios and talk to agents/production companies etc. yourself. The day is really too short!” Juliane Siedler, Senior Art Buyer, Scholz & Friends.

“For me, the organization and scale of UPDATE were very appealing. I met a lot of people I know there and also made new contacts. The two halls were not too full, and you had time to look at the portfolios of the individual representations and get into a conversation with the attending photographers.” Christian Klein, Creative Lead Brand & Campaigns TERRITORY Integrated & Digital Creative Director.

‘The day was simply perfect! And our art directors were just as thrilled.” Karen Schwarzer, Head of Art Buying, Philipp und Keuntje.
01.06.2023 show complete article