News // 17 News by ALWAYS EVERYTHING GmbH
Eating like grandma used to - just a little differently .... The QUEST campaign is titled “It's basically cheating”, alluding to the skillfully modified list of ingredients in their ready-made mixes. The campaign with the sporty protein grannies was photographed by Arthur MEBIUS c/o MONDAY IN MAY for the agency PNY/SG.
'At Quest, we turn your fave sips & snacks into the ultimate hacks. We're big on protein & bigger on flavor. Like chocolatey chunk & nacho cheesy goodness kind of flavor that isn't packed with sugar or net carbs. So reaching success has never been tastier.' The Quest Bake Shop range is the latest idea from Quest Nutrition. It has been developed with taste and nutrition in mind to give consumers the perfect option when they are craving a sweet treat.
“We know that our customers want even more than just great taste-they want products that fit into their active lifestyles and help them achieve their nutritional goals. Our new Bake Shop products reflect Quest's ethos of being big on protein, low on sugar, and huge on flavor. It's basically like cheating on bakery treats-or your grandma's favorite recipe-but packed with protein.” Stuart Heflin, SVP and General Manager Quest Bake Shop.
The American food company Quest Nutrition was founded by Tom Bilyeu, Mike Osborn and Ron Penna in 2010 and specializes in protein bars, protein shakes, protein powders and various other protein-rich foods. In 2019, it was acquired by The Simply Good Foods Company, the parent company of Atkins Nutritionals.
GoSee : questnutrition.com
13.12.2024
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#mehrAchtung (=#moreAttention) raises awareness of respectful interaction in road traffic - because it is often our own behavior and inner attitude that determine how safe we are on the road - whether on foot, by bike, on an e-scooter or in a car.
For a BMDV campaign under the motto #MehrAchtung! on German roads, Always Everything cast three models via Brüderchen & Schwesterchen. “Fletcher, Fabio and Kludi c/o B&S can be seen in the expressive motifs by photographer Lars Borges c/o Emeis Deubel and are sure to catch the eye.” Brüderchen & Schwesterchen, casting agency.
There are still more than two million accidents on Germany's roads every year. In many cases, the damage is only to property. But in around 300,000 cases, people are injured or killed. In 2022 alone, 2,776 people lost their lives in road traffic accidents. This is where the Federal Ministry for Digital and Transport Affairs (BMDV), the German Road Safety Council (DVR) and a broad alliance of partners come in with the new #mehrAchtung initiative.
GoSee : mehrachtung.de
05.12.2024
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BUBIG e.V. is the voice of agencies for artist management as well as photographer representation in the German-speaking world. Among its members are renowned representations and service production companies alongside location agencies and film production companies.
“We are delighted to now announce two new members of the association: Prinz Productions, an international service production company for photo and film based in Cape Town and Lisbon, as well as Tatjana Bilger from Soothing Shade.” says Tobias Bosch, Bubig board spokesman.
Inga Glimsche makes the board quartet complete. At Hamburg-based boutique agency Monday in May, she works as an agent for photographers. Together with Tobias Bosch as the board spokesman, as well as the two board members from the area of production, Andreas Krogmann and Arne Weingart, they reflect the different orientations of BUBIG’s member agencies. All board members work on a voluntary basis.
Kai Tietz is since 2024 the first official honorary member of the Bubig association, and after 20 years of active membership, Kai is retiring. He served previously as voluntary board member for R.F.I.,, today’s BUBIG.
Last but not least : For the second time now already, the Bubig association has participated in our UPDATE Salon with its own booth.
GoSee : soothingshade.com & prinzproductions.com
16.09.2024
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