News // 33 News by Anke Luckmann
The Renault Hippie Caviar Hotel and the Renault Hippie Caviar Motel are two concept campervans based on the Trafic III and Kangoo III which Renault presented at two German auto shows in 2021 and 2022. Because it’s only logical: Good design and a hippie lifestyle aren’t mutually exclusive – the days when rusty camper vans were turned into motorhomes on DIY store parking lots are gone for the most part.
Which is why Renault designed a special kind of show car in which cutting-edge design and practicality complement one another while boosting the fun factor. Unfortunately, the Hippie Caviar Motel is only a design study up until now, albeit with an electric drive: 100% electric, 100% high-tech and 100% built for adventure.
With adventure sports adrenaline junkie Ugo Gerola as testimonial, the miraculously spacious vehicle was staged by ANKE LUCKMANN in the Pyrenees during a film shoot.
GoSee : ankeluckmann.com
CREDITS
Client: Renault
Agency: Publicis
Art Director: Steaven David
Production Company: Garage Films
Testimonial: Ugo Gerola
Hair/Makeup: Lorena Carmona
Styling: Peggy Favro
Post production: Jenny Cremer
23.01.2023
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Anke Luckmann drew inspiration from Cupra, and her personal work entitled ‘Helix echoes the DNA of the brand: innovative design paired with a futuristic look & feel. The works of Anke inspire associations and create images in the mind’s eye.
11.10.2022
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If you talk to Porschists, you know that just mentioning the PORSCHE 911 GT3 RS can make the jaws of fans drop. The recently launched new model once again brings a bit more horse power to the table, and that, paired with a breathtaking look and technical specs. Many motorsports aficionados who prefer other makes have great respect for this automobile – the most thoroughbred and uncompromising sports car, which only received a road permit by a hair. It’s home is the racing circuit.
ANKE LUCKMANN first took a deep breath when her agent called her up and asked if it would be fun to stage the new PORSCHE GT3 RS in a way that immediately demonstrates just how awesome a sports car it is on a track closed off specially for the shoot. Was that even a question? This is precisely what she does! Created in two days – geared up with the niftiest tech, a sensational precision driver, the most difficult weather conditions, strict camouflaged prototype protection measures, and a dream crew – were stunning photos of this vehicle series.
Anke and her team would like to extend their gratitude to Porsche and the agency Grabarz & Partner for the great deal of trust they put in them. It paid off! A great challenge, and when you’re on a roll, you’re on a roll. Holy cow! Also part of it were CDs Ralf Nolting and Tim Lehnebach, plus Art Director Alexander Harder, Agent Kai Tietz, and the production company FALCA with Producer Marc Valenzuela and the post production company TREY Digital Studio.
04.10.2022
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