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Jean-François Bouchard's cinematic photographs shed light on the often-overlooked youth culture of contemporary Cuba, revealing a vibrant community that celebrates personal expression and gender diversity. Amidst the hardships of life in Cuba and the ongoing migration crisis, the younger generation is crafting a new reality defined by nonconformity, gender fluidity, and creative expression. 'The New Cubans' offers a visual journey into this lesser-known Cuba, challenging clichéd representations.
As a co-founder of Sid Lee and its CEO for 25 years, photography was initially a side project for Jean-François. His work has been exhibited in Montreal, New York, Paris, and Toronto. Recently, he chose to focus on his career as a visual artist.
Jean-François Bouchard reflects on his project: “Careers often seem like straight paths, marked by a series of steps to climb, but they frequently take unexpected turns—or sometimes, come full circle. Mine has certainly come full circle. Before...