AI artist Jan Daniel Wolters combines generative AI with classic high-end post-production for LYNX’s ‘Real Traders Know’ campaign, developed for the online broker by Dutch agency Lemon Scented Tea.

The visual foundation was created by photographer Arthur Mebius. Jan Daniel Wolters c/o Andrea Heberger was responsible for AI prompting, fine-tuning and retouching of the campaign imagery, creating visuals at the intersection of photography, generative processes and traditional post-production.

‘Real Traders Know’ plays with different ways of perceiving information: What may initially appear to many as an everyday news story or situation can already point experienced investors towards broader economic developments. “For real investors, knowledge isn’t just about having information. It’s about how you look at it – and what, based on experience and insight, you may already see coming,” says Tim ten Dam, Creative Director at Lemon Scented Tea.


 
16.09.2026 show complete article

For TVM Insurances and Havas Lemz Amsterdam, a new AI-driven campaign was developed somewhere between classic photography, generative image creation and cinematic post production. Together with photographer and AI director Arthur Mebius c/o Monday in May, Jan Ruinard accompanied the production process over several months - from the initial shoots to the final AI-generated visuals and motion assets.

The newly released visuals combine classic advertising photography with a deliberately hyperreal AI aesthetic somewhere between corporate campaign imagery, cinematic lighting and surreal transportation worlds. Throughout the entire process, Jan Ruinard acted as Executive Producer and Traffic Manager, overseeing budget control, production coordination, presentations and all communication between client, agency and creative teams.

Jan Ruinard about the production: "Following lengthy budget negotiations, we photographed nine employees of TVM Insurances in mid-February. Photographer and AI director Arthur Mebius then set to work, using the faces and physiques of the nine people to create nine AI visuals. Step by step, in close consultation with both the advertising agency and the client, we progressed through five interim presentations, refining the prompts and realising the final nine visuals. To make things clear, particularly for the client, we presented the process as a funnel. And after photographing the nine employees, we began by filling the top of the funnel, which gave us nine initial images that could still be easily adjusted.

And so, after each presentation, we set to work with the client’s feedback, moving one layer deeper into the funnel. Ultimately, not without having overcome a few difficult hurdles, we succeeded in producing nine approved visuals that will be used in all of TVM Insurances’ communications over the coming year. Finally, three visuals were selected, which Arthur Mebius turned into short videos using various AI tools."

TVM Insurances has been one of the leading transport and logistics insurance companies in the Netherlands for more than 60 years, specialising in transport, logistics and marine insurance services.

More information about Jan Ruinard and his services can be found on his website. Together with his team, he manages international transportation, automotive and fashion productions - from campaigns and shoots to complex photo, film and AI projects in Amsterdam, Rotterdam and far beyond.

 
01.06.2026 show complete article

For OSMA Aufzüge, it’s officially the end of the line for standard solutions. The world’s first residential elevator is here – quieter, more homely and more sustainable. For the final polish – or let’s say the perfect ride up – Jan Daniel Wolters delivered the AI retouch.

Photographed by Arthur Mebius, the campaign carries his signature slightly tongue-in-cheek visual style. At first glance, the images feel minimal – and then they do exactly what strong campaigns are meant to do: they stay with you.

The campaign was created by Berlin-based agency rebmannpoguntke and sums it up perfectly: “For standard elevators, this is the end of the line. Because OSMA has built the world’s first residential elevator – quieter, homier, tougher, more sustainable. And we created the campaign for it.” Rebmann Poguntke 

Jan Daniel Wolters started out as a professional photographer, bringing nearly ten years of experience in commercial production into his work. This background shapes his approach in post-production: precise, efficient and with a strong sense for what really matters in an image. After a decade at leading post houses including Magic! and Postcards from Silicon Valley, he founded his own digital imaging studio in 2011 and also taught at the Willem de Kooning Academie in Rotterdam. Today, he works across high-end retouch, compositing and AI-driven workflows – combining technical accuracy with a clear visual instinct, always pushing images that step further.

 
23.04.2026 show complete article