News // 11 News by ARTWORLD AGENCY
ARTWORLD is an artist representation agency that nurtures a diverse community of image-makers. The agency curates a roster defined by mastery of craft and discipline, and facilitates meaningful partnerships that empower its artists to interpret clients’ creative briefs with originality and intention, using their unique voices. ARTWORLD will be welcomed as an exhibitor at UPDATE BERLIN on May 16. The team will present impressive portfolios, introduce their artists in person, and look forward to engaging conversations and potential collaborations.
16.05.2025
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For over a decade, Coca-Cola’s Global Design team has collaborated closely with photographers Guy Aroch and Anna Palma to craft compelling visual stories that have both defined the brand and influenced contemporary visual culture. Now, during NYCxDESIGN 2025, this creative legacy takes center stage in a bold new exhibition. For the first time, this extensive body of work is being unveiled—celebrating a long-standing collaboration and the role of photography in shaping Coca-Cola’s global image.
Titled 'Contour: A Decade of Photography for Coca-Cola® Global Design by Guy Aroch and Anna Palma', the exhibition features previously unseen images and behind-the-scenes moments, offering a rare glimpse into the creative journey. It explores how design and photography merge to express the joy, emotion, and timeless character associated with Coca-Cola.
From atmospheric lifestyle scenes to cinematic visuals, the exhibition showcases the lasting impact of powerful imagery. At its core stands the iconic Coca-Cola Contour Bottle—marking 110 years of innovation and inspiration—frequently featured as a central element in Aroch and Palma’s visionary work.
The International Center for Photography, 84 Ludlow Street, New York, NY 10002
→ May 15th, Doors Open at 10:30AM, Panel Begins at 11:30 AM
https://nycxdesign.org/nycxdesignxkeynote-contour-coca-cola/
16.05.2025
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French photographer Anne-Sophie Soudoplatoff c/o ARTWORLD AGENCY is known for blurring the line between reality and fiction through her evocative visual storytelling. With a deep sensitivity to fleeting light and dramatic environments, her work often feels like a blend of short stories and visual poems, composed with a keen eye for texture and detail.
Most recently, Anne-Sophie turned her lens to the remote, rugged landscapes of Iceland in a collaboration with performance brand Salomon. Immersed in nature’s extremes, she captured striking action and product imagery that aligned seamlessly with both the brand’s adventurous spirit and her own refined aesthetic. Working closely with athletic talent, Anne-Sophie approached each shot with agility and intuition—capturing authentic movement that speaks to the essence of performance in wild, unforgiving terrain.
07.05.2025
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