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News // 17 News by Baker & Co

‘They feel what you feel ...’ – the TOMMY HILFIGER EQUESTRIAN campaign in photos and film by Photographer and Director Kyle Weeks – produced by BAKER & CO in South Africa

TOMMY HILFIGER Equestrian offers fans of the brand a selection of products in sporty styles, including a series of premium riding breeches, jackets and show shirts for competitions or daily training for beginner and professional riders. Kyle Weeks photographed the campaign and was also responsible for the spot presented here as director.

Art direction was taken care of by Basile Theet, Senior Art Director Global at Tommy Hilfiger, and Rosie Ashley-Lahiff. Production was in the hands of BAKER & CO with international Producer Monique Van Klaren : “This was such a great team effort including horse castings, stable scouting, finding amazing riding talent, working with such horsy pro’s in the local team, last minute flight bans, a photographer and DOP who delivered above and beyond on a sizzling hot day, while remote viewing from 5AM in the freezing cold. It was great to be part of the launch of the brand new Tommy Equestrian line. Working closely with my fellow queen of flexibility, amazing Art Director Rosie, and indescribably talented and professional talent booker Igor.

Thank you all and especially @tommyhilfiger and @barneyandbaxtersports for trusting us with this project.”

Barney & Baxter AG is the official Tommy Hilfiger® license partner for equestrian sport and for design, production, delivery, manufacturing, marketing and sale of Tommy Hilfiger equestrian sport products in Europe and the Middle East. Barney & Baxter develops online and offline markets for sportswear and lifestyle fashion and brands – and connects them with business partners and consumers : Modular. Holistic. Integrated. Reliable Partners. The company headquarters is in Thalwil near Zurich, Switzerland. 

GoSee : tommy-equestrian.com & bakerandco.tv

Photographer/Director: Kyle Weeks
Art Direction: Basile Theet & Rosie Ashley-Lahiff
International Producer: Monique Van Klaren
Make-up Artist: Kelly Paitaki
Hairstylist: Alet Viljoen
Photo and film Production: Baker & Co
Location: Cape Town, South Africa

14.10.2021 show complete article


Caroline MacKintosh c/o Shotview photographs in Cape Town for the DOCUMENT JOURNAL – an editorial produced by BAKER & CO

MacKintosh c/o Shotview photographed in Cape Town for the DOCUMENT JOURNAL. Responsible for a smooth shoot were the production experts from BAKER & CO. Hair & make-up : Alet Viljoen.

The Document Journal is an independent culture, art and fashion magazine which was founded in 2012 in New York. It appears every two years in spring and fall, is printed in book form and sold worldwide. GoSee : bakerandco.tv
14.10.2021 show complete article


BAKER & CO produce an international campaign & film for CREED AVENTUS FOR HER from the legendary Paris perfume house by photographer & director Kevin MacKintosh in Cape Town

The new campaign for the exclusive fragrance CREED AVENTUS FOR HER was realized by fashion photographer and director Kevin MacKintosh under the creative direction of Victoria Gaiger in Cape Town. BAKER & CO with producer Scott Baker supported production and present the visually stunning result on GoSee. The sensual fragrance Aventus for Her is an homage not only to female visionaries of the 19th century, but also to the modern woman and her joie de vivre.

“We were asked to shoot a film and stills to celebrate this iconic fragrance and the original designs of Henry Creed, reimagined by design duo Cunnington and Sanderson,” says Kevin MacKintosh c/o Serlin Associates. Also part of the team were set designer Daryl McGregor, make-up artist Renee De Wit, hairstylist Mary Gouveia, stylist Louw Kotze, model Julianna Veenis, and DOP Nick Burton Moore.

Olivier Henry Creed is running the company with a more than 250-year family tradition today in the sixth generation. Production of the fragrances is very complex as each individual Creed perfume is manufactured by hand according to traditional methods – created using only natural and high-quality raw materials. Inspiration for the campaign comes directly from CREED FRAGRANCES : “The inspiration behind our latest Aventus For Her campaign : Daring pioneers, bold, yet unapologetically feminine – the powerful women that The House of Creed has served throughout its 260-year history are a truly extraordinary inspiration. Bottling the spirit of this remarkable clientele, Aventus for Her – the feminine counterpart to the legendary men’s fragrance, Aventus – celebrates the vision, passion and strength of women, both throughout history and in our day and age...”

Further thrilling photo & film projects by BAKER & CO are available via GoSee and bakerandco.tv.
05.10.2021 show complete article