News // 20 News by Baker & Co
Love, luxury and lightness – best describe what the fashion from TORY BURCH stands for. And the endless sandy landscapes of Morocco served as the perfect location this season. BAKER & CO accompanied production of the Spring/Summer ‘22 campaign, which was captured by photographer and director Johnny Dufort with plenty of esprit and elegance.
Director & Photographer: Johnny Dufort, Art Director: Jaime Perlman, Styling: Benjamin Bruno, Hair: Anthony Turner, Make-up: Lucia Pica, Set Design: Polly Philip, Service Production: BAKER & CO, Production: Holmes Production.
The American luxury fashion label, headquartered in New York, was founded in 2004 by designer Tory Burch, whose designs combine a longing for freedom, nature, nostalgia, luxury and love.
The S/S collection is an exciting blend of retro and modern, inspired by Claire McCardell’s ingenuity and her legacy of American sportswear, which revolutionized the way women dress. “The season reflects these then-radical ideas with a mix of versatility, function, integrity and joy. There are striking contrasts of color, print and fabric. … There is a delicate tension between the retro and the modern. …Included are two reissues of McCardell’s designs: a flat she created with Capezio in 1953, and a striped silk-cotton boot.” – Tory Burch.
BAKER & CO is an international production company specializing in high-end photo and film campaigns for the fashion and advertising industries. Based in Cape Town, the team specializes in shoots throughout the African continent and islands of the Indian Ocean – from Morocco to Cape Town, Senegal to the Seychelles, and everywhere in between.
01.04.2022 show complete article
01.04.2022 show complete article
BAKER & CO supported a production for RIMOWA on the Zanzibar Archipelago. Together with Creative Director Yannis Henrion and Content Manager Lorenzo Garizio from RIMOWA, Casper Kofi realized both stills and moving images (styling: Pau Avia, hair & make-up: Alet Viljoen, models: Bandile Masondo & Cracious).
Paying tribute to the breathtaking landscapes of Tanzania, the two complementary hues Azure and Flamingo are an absolute highlight of the new collection.
RIMOWA stands for iconic high-quality luggage, suitcases & handbags, and is among the leading European manufacturers of finest quality travel trunks and carrying cases. Made of aluminum or polycarbonate in our iconic grooved design, an accessory collection offers stylish must-haves such as handbags or iPhone cases for everyday use.
Tanzania is known to many also because of the island Zanzibar, but Tanzania has much more to offer besides white beaches reminiscent of powdered sugar with azure waters and Caribbean flair. It also affords a view of the gigantic Mount Kilimanjaro, and you can meet the well-known Masai and see many of Africa’s most famous wild animals – including millions of flamingos. Find out more from BAKER & CO, who know every corner of the country East Africa, making it the perfect film and photo location.
BAKER & CO is an international production company specializing in high-end photo and film campaigns for the fashion and advertising industries. Based in Cape Town, South Africa, the team specializes in shoots throughout the African continent and islands of the Indian Ocean – from Morocco to Cape Town, Senegal to the Seychelles, and everywhere in between. The company’s international experience from heavy-weight collaborations is reflected in the high standard of production services it provides. BAKER & CO is considered the go-to address for adventurous shoots and known for delivering high-end production services in the most remote and demanding destinations.
16.03.2022 show complete article