Fashion retailer BONPRIX is ​​celebrating its 40th anniversary in 2026 with a comprehensive, three-month marketing campaign. Under the motto "Celebrating 40 in Style," the company is putting women over 40 where they belong: in the spotlight.

The campaign was photographed by Jana Gerberding, and the post-production was handled by the professionals at Hamburg-based RETOUCHED-STUDIOS.

Bonprix's campaign launched in mid-April 2026 in Germany and its core European markets. This was followed by out-of-home advertising and social media activations, and an event is currently planned in Hamburg.

Forty years – naturally, there are plenty of discounts and contests, as well as limited-edition products and branded shipping packaging.

“Our anniversary is much more than just a reason to celebrate. Above all, it’s an opportunity to show our customers how important they are to us. That’s why we’re focusing on their lifestyle and self-image, showcasing women in powerful looks with clear messages.” –... more