Tipico is the undisputed number one sports betting provider in Germany with a market share of over 50%. Today, Tipico is much more than just a traditional betting provider – the company sees itself as a modern sports tech company.

Hamburg-based photographer Pascal Kerouche, known primarily for his authentic work in the rap and street scenes (including 187 Strassenbande), was responsible for the campaign's striking visual language.

Developed by the agency Deepblue Networks with Chief Creative Officer Oliver Drost and Creative Director Oliver Reichwald, the campaign aims to emphasize the deep connection between fans and their sport.

At Tipico, the project was primarily managed by Kajetan Strini-Brown (Director of Brand & Brand Marketing), as well as Johannes Sturm, Alicia Maier, and Aleksandar Planincevic.

Pascal Kerouche is represented by the Hamburg agency BIRIGT STÖVER ARTISTS.