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Authentic, eye-catching and glamorous : Katy Perry exclusively for ABOUT YOU with a video by KAPTURING c/o BIRGIT STÖVER ARTISTS

Enough about me, what about you? On 2 November, 2022, ABOUT YOU presented the latest International Collection with superstar Katy Perry. Inspired by Katy’s expressive styles, a capsule collection with 81 pieces was designed. In the campaign video by director duo KAPTURING c/o BIRGIT STÖVER ARTISTS, exaggerated voice-over statements and a wink of the eye by the artist herself give it all the perfect pinch of humor.

Besides her success as a musician, the artist is also known for her great passion for fashion. For many years, Katy has been famous for her brightly colorful styles and expressive looks. “Whenever I design something – whether it’s fashion or shoes – I always ask myself: ‘Would I wear it myself, too?’”

The answer is definitely ‘yes!’ if you ask Katy about her ABOUT YOU capsule collection. “I love combining the pieces with the Fall/Winter shoes of the Katy Perry collections – the complete collection is now available on aboutyou.com,” says Katy Perry.

“We are proud that one of the most famous international singers and greatest entertainers is collaborating with us. Katy was integrated in every step of the capsule – from product development down to the creative concept and the final campaign. Truly 100 percent Katy,” says Sofia Hagemeier, Team Lead Exclusive Cooperations at ABOUT YOU.

KAPTURING – are photographer and director duo Florian and Sebastian, based in Paris and Hamburg : “They met while studying at the renowned Bauhaus University in 2009 and have since worked as a team. Beauty is what they believe in; they dedicate their aesthetic intuition and personal vision to the pursuit of visual beauty. Artistic and visual quality is what guides them during their photo shoots or when they are directing videos. For Kapturing, working as a duo has proven to be invaluably productive because they are a constant inspiration to one another, which increases their artistic capabilities exponentially and leads to an efficient division of tasks in their daily workflow.”

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#stayfresh – the 8x4 fragrances ‘Oceanic Boost’ and ‘Splashy Citrus’ with TV commercials by Director Pascal KEROUCHE c/o BIRGIT STÖVER ARTISTS on GoSee

Still fresh? Director Pascal KEROUCHE c/o BIRGIT STÖVER was commissioned to realize the new 8X4 TV spots for ‘Oceanic Boost’ & ‘Splashy Citrus’ for Beiersdorf (conceived by +KNAUSS, digital by BOOM GmbH, film production by Goodhouse Films, and sound design by Die Stube). Advertised with the slogan #stayfresh are the fragrances ‘Oceanic Boost’ and ‘Splashy Citrus’.

Pascal Kerouche moved to New York after he finished his education with the intention of filming a documentary about the city’s underground hip hop scene. While filming, he always took his photo camera out to take photos of the different musical artists. Slowly, his focus changed from film to photography. Since 2012, he has been working as a freelance photographer in Hamburg. He keeps going back and forth to the United States to shoot with celebrities. At the moment, he is documenting the present state of German hip hop and rap culture. Through the distance of the camera, he gives it its own dynamic look and feel.

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Tina LUTHER c/o BIRGIT STÖVER ARTISTS photographed and directed for EUCERIN (DOP was Kristian Sickinger).

Tina Luther is a well-known fashion, beauty and advertising photographer and director who enjoys traveling the globe on various assignments for both international magazines and advertising clients. Her work is diverse and she loves to capture the special moment and bring emotion to every image in its truest form. She sees beauty in every woman.

GoSee birgit-stoever.de
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