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CLAUDIA BITZER : 'There is always a road' by Christian Schmidt
The second part of CHRISTIAN SCHMIDT's Enterprise Mobility campaign including outtakes is finished. Playing with angles and perspectives, photographed from the ground and from the air, Christian used the freedom that the client and BBDO New York gave him to develop a visual concept that both - confuses and fascinates.
The landscape shots were taken during a week-long road trip were Christian teamed up with Tobias Seifert@Addpictures, added by two additional platform days with Enterprise employees and cars. The final design was created in collaboration with Thomas Saalfrank @recom.