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News // 30 News by Claudia Bitzer

Planet vs. Plastics – Tim ADORF c/o CLAUDIA BITZER joins the cause of HYUNDAI and HEALTHY SEAS to fight plastic pollution in the ocean

To celebrate Earth Day and on commission for HYUNDAI, Tim Adorf accompanied various divers doing volunteer work. In partnership with Healthy Seas, abandoned fisher nets are recovered from the ocean and then recycled to make doormats. Together with Jung von Matt, Tim staged the marine heroes just outside of Barcelona. 

Earth Day is celebrated on 22 April each year with a different focus and slogan in more than 175 countries and was initiated to raise awareness for the natural environment but also to encourage people to rethink their consumer habits. The name and the concept were suggested for the first time by John McConnell in 1969 at a UNESCO conference in San Francisco.

In 2024, Earth Day was themed upon the slogan‘Planet vs. Plastics’ across the globe and was aimed at reducing the use of plastics of any kind by 60 percent worldwide by 2040.

Healthy Seas was founded in 2013 to tackle the phenomenon of ghost fishing that is responsible for the needless death of marine animals. Through cleanups with volunteer divers and collaboration with stakeholders from the fishing industry and shipping companies to prevent marine pollution, Healthy Seas collects nets and makes sure they once again become a valuable resource.

GoSee : healthyseas.org
27.05.2024 show complete article


‘There is always a road’ – the eye-catching ENTERPRISE MOBILITY campaign by Christian Schmidt c/o CLAUDIA BITZER for BBDO NY

Chosen for the global advertising campaign of ENTERPRISE MOBILITY, developed by BBDO NY, was photographer Christian SCHMIDT, an expert in the areas of transportation, landscape & fine art photography – who flexed the perfect combination of all three.

ENTERPRISE MOBILITY, a leading provider of mobility solutions, is unveiling its first corporate brand marketing campaign featuring real team members across six markets in North America and Europe. The campaign showcases the entire breadth and depth of the organization’s mobility services and demonstrates its purpose to “advance the world, one journey at a time” by moving people, their businesses and the world forward.

“Our team members are real mobility experts, who can help customers find smart ways to scale their businesses, integrate complex processes and make connections in their communities that improve transportation access and drive the world forward,” says Chris Almeida, Enterprise Mobility Head of Global Marketing & Digital.

Christian Schmidt teamed up with Tobias Seiffert from ADD PICTURES to find places characteristic of the wonderful campaign concept and that worked best for a shift in perspective. Shot from both the ground and the air, the photos were carefully composited in collaboration with retouch artist Thomas Saalfrank/Recom.
23.05.2024 show complete article


CLAUDIA BITZER : KY&BA photograph and film the CADILLAC CT4-V Blackwing in Detroit and on the racetrack for Leo Burnett

Photo & film duo KY&BA produced the new social media campaign for American carmaker CADILLAC. Front and center for the shoot was the dynamic & sporty CT4-V Blackwing – filmed and photographed by KY&BA both in Detroit, the Motor City, and on the racetrack.

“BORN IN LUXURY. BRED FOR THE TRACK. Push your inner race car driver even further with the ultra-high performance CT4-V Blackwing, which builds on bold styling, dominating the track as the most powerful Cadillac ever in its class.” CADILLAC tells us.
29.04.2024 show complete article