News // 67 News by Brodybookings
“All customers who sign up for an annual subscription now and join us again – or for the first time – not only travel more sustainably, it’s also cheaper for them: New subscribers receive one whole month free of charge.” according to the initiative ‘bwegt – Mobility for Baden-Württemberg”. It is a gift from the state of Baden-Württemberg, the Ministry of Transportation and associations as well as the railway companies and their partners to all customers who choose sustainable mobility for their way to school, to work or in their leisure time.
The gift is advertised with a short TVC. Appearing in the lead roles of the new TV spot are BRODYBOOKINGS models Alessa, Elisabeth, Gerald, Karina and Louis. The executive agency was Serviceplan. Director: Maks Richter.
About – bwegt. Baden-Württemberg is on the path to sustainability. Under the umbrella brand bwegt, we are consolidating all measures to make using local public transport even more attractive. With new trains, improved frequencies, broader railway networks, a simpler price structure, and a whole range of new services. The goal: sustainable mobility for everyone and passengers who just love it. GoSee : bwegt.de & brodybookings.com
13.09.2021 show complete article
The K Mini is Kärcher’s smallest high-pressure washer. It is easy to transport and store. It is also very easy to use – and how it all works is shown to you by BRODYBOOKINGS models Kiliano and Jenny on GoSee.NEWS. The TV spot was filmed by Michael Banert, with hair & make-up by Nadine Kluge.
The K Mini is Kärcher’s smallest high-pressure washer. It is ideal for quickly and efficiently cleaning balconies, garden and patio furniture as well as bicycles and small cars. Its handling is intuitive: The spray gun, extension tube and Vario Power spray lance can be assembled in just a few steps.
Alfred Kärcher SE & Co. KG, or simply Kärcher, is a manufacturer of cleaning devices and systems. The family company headquartered in Winnenden, Baden-Württemberg, has 13,500 employees worldwide (2020) with a turnover of 2.721 billion euros and is considered the world’s market leader. GoSee : kaercher.com/ch/hom//k-mini & brodybookings.com
07.09.2021 show complete article
In the new TV spot, ALDI ‘mirrors’ its brand assortment with ALDI’s house brands. The ‘Discover the No Difference’ campaign was realized with best ager model Boris c/o BRODYBOOKINGS. ALDI’s house brands can easily compete with branded products – which is once again underscored by ALDI Nord and ALDI SÜD in their new campaign. With the claim, ‘Discover the No Difference’, the discounters confidently compare big brand names with their own house brands from their standard assortment.
In the presented spot, Persil is pitted against ALDI’s own brand Tandil. “With our campaign, we would like to show that ALDI brands don’t have to hide behind brand-name products. Quite the opposite: They offer the highest quality and an excellent price-performance ratio,” says Lars Klein, Managing Director of National Buying & Services and Customer Interaction at ALDI SÜD.
We learn from the ALDI press release : “As a matter of fact, ALDI’s house brands regularly achieve top results among independent testers such as Stiftung Warentest and ÖKO-TEST. That means, choosing ALDI products is often a smart decision for customers: the same product with the same quantity, but at a better price. And because ALDI continuously works intensively on adding value in cooperation with its suppliers, its own labels are repeatedly put to the test in the interest of the customer. As a result, parameters such as sustainability or user-friendliness of packaging, the quality and origin of ingredients, the reduction of unnecessary ingredients, taste or sensory qualities are continuously tested and optimized.
For the new campaign, ALDI chose a creative side-by-side approach. On a split screen, the same scene is shown in a mirrored view: A dad cooks spinach with his kids, a white-haired hipster slips into his freshly washed and sparkling white clothing, a woman hanging upside down in a yoga pose enjoys a piece of chocolate. At first sight, they are the exact same images, but at the end, brand-name products and ALDI’s own products are revealed. Because whether spinach, detergent or chocolate, the products are similar, except for that one little difference: The ALDI brand is always at a better price.”
“Our new campaign is meant to show our customers with a slightly tongue-in-cheek approach that they can’t do anything wrong by shopping at ALDI,” says Lukas Kaiser, Interim Managing Director for Marketing & Communications at ALDI Nord. “Whether with our strong house brands or our extensive assortment of brand-name products – our customers can rely on one thing: all they have to do is reach into the shelves at ALDI to always get the best quality at a top price,” says Kaiser.
The campaign was realized by the agency Zum Goldenen Hirschen, Munich. It is shown on the various channels of ALDI Nord and ALDI SÜD. Among the measures, besides TV and radio spots, are also advertisements and podcast ads. The campaign is also supported comprehensively on social media channels of the discounter and digitally. Serving as the media agency was PHD. GoSee : brodybookings.com
01.08.2021 show complete article