Finally, the HARIBO Gold Bear and its no less lovable-delectable colleague Mr. Gummi Bear have their very own socks ! Made possible by the fashion cooperation between Haribo and sock specialist Falke. Photographed by Stephan Glathe for the feel-good co-op were BRODYBOOKINGS models Lina and Ben.

“Generations love them and grew up with them. The HARIBO Gold Bears have been a successful product, around for more than 90 years in the deliciously fruity flavors pineapple, apple, strawberry, raspberry, juicy orange and lemon.” HARIBO.

The Falke Group, founded in 1895 by Franz Falke-Rohen, is a German family company from Schmallenberg in the Sauerland that mainly manufactures socks.

“Socks and fruit gummies are usually not mentioned in the same breath. But FALKE and HARIBO have far more in common than one might notice at first glance. Both are German family businesses with more than 100 years of history, known for their strong sense of family and their high quality standards. Their common ground is also showcased in the FALKE x HARIBO collaboration, bringing together two products that are among the all-time favorites of both young and old: the FALKE Family and the Gold Bears from HARIBO.” FALKE.

And for the little Gold Bear fans, or the young at heart, the cooperation has another highlight in store. The sky is the only limit to creativity with the FALKE x HARIBO paint set : The socks with a pre-printed Gold Bear motif can be painted to the heart’s desire – whether multicolored or just in the color of your favorite flavor.

GoSee : falke.com & brodybookings.com
19.06.2023 show complete article

KUKA, founded in 1898 by Johann Josef Keller and Jakob Knappich, is a global automation corporation with a revenue of around € 3.3 billion and roughly 14,000 employees. The company is headquartered in Augsburg, Germany. As one of the world’s leading suppliers of intelligent automation solutions, KUKA offers customers everything they need from a single source: from robots and cells to fully automated systems and their networking in markets such as automotive, electronics, metal & plastic, consumer goods, e-commerce/retail and healthcare.

Since 2013, robots have been lending humans a hand – thanks to KUKA. The LBR iiwa is the world’s first series-produced sensitive, and therefore, human-robot-collaboration (HRC) compatible robot in the world. With the LBR iiwa (intelligent industrial work assistant), the success story continues: It is suitable for applications in both industrial series production and environments with unstructured workspaces.

The spot presented here came from director Moritz Ripprich, and it was produced for KUKA GLOBAL. The talent you see in the lead roles are all from BRODYBOOKINGS.

Fun fact: The brand name KUKA was created from the initial letters of the telegram abbreviation ‘Keller und Knappich Augsburg’.

GoSee : kuka.com & brodybookings.com
21.03.2023 show complete article

21.03.2023 show complete article