News // 3 News by Studio Hackenberg
Calle HACKENBERG c/o DOUBLE T PHOTOGRAPHERS photographed for the issue ‘Across the Patch’ of TASTE APPEAL, the multi-channel concept consisting of a printed magazine similar to a newspaper, an Instagram channel and a recipe blog.
taste appeal stands for outstanding recipes, culinary delight and a love of food : “We deliberately choose an approach that is contrary to that of established food magazines and customer magazines. An editorial section does not exist. No large-scale advertising, no advertorials. The focus is only on the food, the dishes and the recipes. We keep it pure and reduce everything down to the core.”
What remains are the photos, which are given plenty of room for their effect. Each issue is dedicated to a single topic : “Our recipes are for the most part vegetarian and vegan, but you will also always find a fish recipe as well as a meat recipe in the magazine.”
The rock-solid recipes which have stood the test of time and taste are the brainchild of foodstylist Lukas Baseda, who has collaborated on a variety of cookbooks, magazines and advertising campaigns for many years. Reduction, the clear form and structure given to its design on the other hand come from Christin Großmann, a young designer and typographer. The visual identity of the photos is largely in the hands of Pia Flechtner, a professional propstylist, who has helped to shape the advertising and editorial industries for many years with her own straightforward, modern and always slightly playful style. Food photographer Calle Hackenberg is in charge of creative direction for the project. He came up with the concept of taste appeal and photographed the recipes presented here.
GoSee : taste-appeal.com & double-t-photographers.com
14.08.2022 show complete article
TASTE APPEAL stands for outstanding recipes, culinary delight and a love of food. “We have deliberately chosen an approach that is contrary to that of established food magazines and customer magazines,” says Calle HACKENBERG c/o DOUBLE T, who serves us French meringue, swirl toast with orange jelly, and brioche with cranberries in the latest issue on the topic of ‘Élan’. Even more delicacies can be seen on the food photographer’s new website. And also at the booth of the representation DOUBLE T at UPDATE on 25 May in Berlin. So let Calle, Tina and their team spoil you – and not only with visuals.
16.05.2022 show complete article
In the new magazine of luxurious spa hotel LANSERHOF, you’ll find yet another spread by Calle HACKENBERG c/o DOUBLE T PHOTOGRAPHERS. This time, it deals with the new Lanserhof LAB products and their impressive complex of active ingredients.
Calle : “Conceptually, we designed a surreal visual world with a collage-like appearance, using intensive color surfaces and contrasting desaturation, to give the products space to fully unfold.” The concept came from Studio Calle Hackenberg, with propstyling by Pia Flechtner and post production by Tim Wachnowski.
GoSee : lanserhof.com & double-t-photographers.com
31.01.2022 show complete article