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MICHELLE HUNZIKER x TRIUMPH – Donald Schneider Studio presents the launch campaign “Your Styles. Your Rules.” on GoSee

For the official launch on October 1, 2025, Triumph unveils a campaign with Michelle Hunziker that stands for strength, authenticity, and confidence. Under the creative direction of Donald Schneider Studio and photographed by Liz Collins c/o LGA, the campaign presents a modern Michelle Hunziker – multifaceted, vibrant, and genuine.

Michelle Hunziker embodies the versatility of today’s women: strong yet approachable, glamorous yet natural. Her favorite Triumph pieces combine elegance with functionality – celebrating fashion that feels as good as it looks and radiates confident femininity. With the claim “Your Styles. Your Rules.”, Triumph sends a clear message of individuality and comfort – a tribute to women who feel at ease in their own skin and define their own style.

The Donald Schneider Studio, based in Berlin, is internationally renowned for its visionary brand and fashion campaigns, where creativity, strategy, and aesthetics merge into powerful, distinctive brand worlds. In conversation with GoSee, Donald Schneider shares insights into the creation and execution of the latest campaign.

What role did Michelle Hunziker play personally in the creative process – did she help shape or inspire the campaign? Donald: This was our first campaign for Triumph, and we pulled everything together in record time. Triumph was instantly excited by our proposal to have Michelle Hunziker as the star of the campaign. Of course, Michelle’s unique personality, her energy, and her glam factor were a key part of the concept.

Why did you choose Liz Collins as the photographer, and what do you appreciate about her visual language? Donald: Shooting lingerie in a modern way is a very special challenge. My first thought was Liz. I actually discovered her back when I was Art Director at French Vogue, where I gave her her first editorial commissions. We’ve been working together ever since – including on several iconic Chloé campaigns. She has an incredible eye and a rare talent for capturing natural, intimate moments – even with celebrities – and always with her own signature expression, the unmistakable “Liz Collins style.”

How did the campaign’s aesthetic evolve – in terms of light, color, and overall atmosphere? Donald: For me, this shoot was all about capturing a very specific kind of energy – shooting lingerie with a star in an inspiring location, while still creating a sense of intimacy. The biggest challenge was pulling together an international mega-production team in the middle of August – in Italy, where every production company is closed that month! Thanks to our great connections, we made it happen.

The location – a legendary, extraordinary 1970s concrete villa on Lake Garda – had been on my radar for a while. Somehow, everything aligned perfectly, and we assembled a dream team: photographer Liz Collins, DOP Felix Aaron, stylist Claudia Hofmann, make-up artist Cosetta Giorgetti, hair stylist Armando Cherillo, and Kitten Production. The best team!

To create true magic on set, it’s all about the atmosphere. Michelle was amazing and fully trusted us – and let’s not forget, this was her first lingerie campaign since her legendary shoot in Italy more than 20 years ago. With that mutual trust and our tightly knit team, we worked with high concentration and a spontaneous spirit. Everything just clicked that day. Michelle joined us on this creative journey – and together, we created real magic. Mega teamwork!

donaldschneiderstudio.com

 
18.10.2025 show complete article