news featured by Jens Sage COMMA – Step Up For Each Other – the 30-second campaign spot by director JENS SAGE

Step Up For Each Other – For the COMMA S/S ‘23 campaign, Director JENS SAGE tells us the equally motivating and shocking story of Iranian native FARNOUSH HAMIDIAN, as well as that of AMANDA BOOTH, the mother of a son with Down syndrome, or of MATY NDIAYE and GIEDRE DUKAUSKAITE.

“Standing up for each other – rarely has this been more important than in times like these. Our Spring/Summer 2023 campaign calls on us to do just that: to support each other, to put ourselves in the shoes of others and to offer help. To encourage those who are weaker and thus give them more strength. The faces of the campaign, Farnoush Hamidian and Amanda Booth, stand up for others every day. While one stands in solidarity with the protesters in Iran, the other fights for equal rights for people with disabilities.” COMMA.

“The stories of the Spring/Summer campaign faces show us more than ever that mutual empowerment is a topic which touches upon all areas of our lives. At comma, ever since the brand was...

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