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Imagine a new day for mobility… – “With the Lancia Pu+Ra HPE, Lancia’s journey into the future begins – drawing inspiration from the past. From the iconic round headlights reminiscent of the legendary Stratos, to the horizontal lines that echo the famous Venetian blind-inspired structure of the Lancia Beta HPE of the 1970s. A perfect symbiosis of past and present, purity and radicality, innovation and emotion.” LANCIA.
The spot was directed by Maison Vignaux, and production was in the hands of CONTINENTAL PRODUCTIONS. The agency responsible was Armando Testa with Chris Gkekas, Raffaelle Bladucci as well as Federica Tos.
The Lancia Pu+Ra HPE evolved from the Pu+Ra Zero concept, and the acronym HPE stands for ‘High Performance Electric.’ The all-electric design study grants a glimpse of the vehicle models Lancia will bring to the table in the coming decade.
Lancia plans to launch three new models by 2028. The Pu+Ra HPE concept car is a definite harbinger of the style elements awaiting...