News // 18 News by Continental Productions
Imagine a new day for mobility… – “With the Lancia Pu+Ra HPE, Lancia’s journey into the future begins – drawing inspiration from the past. From the iconic round headlights reminiscent of the legendary Stratos, to the horizontal lines that echo the famous Venetian blind-inspired structure of the Lancia Beta HPE of the 1970s. A perfect symbiosis of past and present, purity and radicality, innovation and emotion.” LANCIA.
The spot was directed by Maison Vignaux, and production was in the hands of CONTINENTAL PRODUCTIONS. The agency responsible was Armando Testa with Chris Gkekas, Raffaelle Bladucci as well as Federica Tos.
The Lancia Pu+Ra HPE evolved from the Pu+Ra Zero concept, and the acronym HPE stands for ‘High Performance Electric.’ The all-electric design study grants a glimpse of the vehicle models Lancia will bring to the table in the coming decade.
Lancia plans to launch three new models by 2028. The Pu+Ra HPE concept car is a definite harbinger of the style elements awaiting drivers on the future Yspilon, Delta and Aurelia. The interior of the Lancia Pu+Ra HPE, by the way, is the result of a collaboration between Lancia and Cassina, two renowned exponents of Made in Italy.
Founded in 1906, the automobile manufacturer LANCIA, with headquarters in Turin, was acquired by Italian carmaker Fiat in 1969 and has been among the brands owned by the multinational automotive manufacturing corporation Stellantis since 2021. When PSA and FCA merged to form Stellantis in 2021, Carlos Tavares (CEO) committed to making investments in the Lancia brand for at least ten years. Models will be available for purchase outside of Italy once again starting in 2024. But first, the new trailblazing design study was recently unveiled in April 2023 with the Lancia Pu+Ra HPE concept.
GoSee : lancia.com & continentalproductions.com
03.05.2023
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‘Full of opportunities for the future’ : SPOTICAR, the European market leader for previously owned internal combustion engines, hybrid and electric vehicles is underscoring its role as a major player in the shift of drive systems toward electric vehicles with its new international media campaign in cooperation with CONTINENTAL PRODUCTIONS.
With the video spot by director Julian Acosta and display visuals by GoSee Member MARC TRAUTMANN c/o CONTIART, the multi-brand label of previously owned vehicles is advertising both its status as the leading supplier of used cars and the type of consumers who decide to buy vehicles like these. Buying a vehicle from the Spoticar network means making a sustainable choice, while also thinking about the planet.
The campaign was launched on the main television channels and across main social networks in France. It will also be online this month in Germany, Spain, Italy and Portugal followed by Belgium and Poland in April.
GoSee continentalproductions.com & contiart.com & marctrautmann.com
22.03.2023
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Photographer and director MAISON VIGNAUX c/o CONTIART was on the job for CITROËN. We present you the commercial and print motifs, produced by CONTINENTAL PRODUCTIONS, here on GoSee.
“The front end of Citroën C3 Aircross SUV has been completely updated and now boasts a more robust look. The exterior has also been redesigned and now offers 70 possible color combinations, plus a selection of rims, as well as four interior ambiences to choose from, each exuding its own individual identity.” CITROËN.
The Citroën C3 Aircross is an SUV produced since 2010 by French carmaker Citroën. While the first generation, based on the Citroën C3 Picasso, was sold between 2010 and 2021 only in South America, the second generation has replaced the C3 Picasso in Europe.
GoSee contiart.com & continentalproductions.com
CREDITS
Director & Photographer Maison Vignaux c/o Continental Productions
DOP Emmanuel Bernard
Producer Nicolas Billon
Editing Beautiful Accident
Post Production Géry Bouchez @NOD Studio
Sound Design Kouz
Music POSE - Amy MCKNIGHT
Producer Manuel Morales
14.02.2023
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