News // 100 News by MP CURTET
FIXIP Studio, in collaboration with photographer MP Curtet, used the innovative Gybow technology to revolutionize automotive photography. This approach offers a solution that not only ensures absolute confidentiality for highly sensitive vehicle models - where, as is so often the case, absolute secrecy is required - but also opens up a world of creative possibilities for all types of car photo shoots.
With Gybow, photographers can capture stunning images in a variety of environments - snowy landscapes, forests, urban settings and more - while keeping the vehicle safe in the studio. Advanced backplates and dome setups create dynamic, realistic scenes that push the creative boundaries seemingly to infinity.
Gybow has been tested and refined by FIXIP and MP Curtet and is ideal for confidential models, prototypes and concept cars. It works with all vehicles and produces highly realistic images with exceptional detail.
“This ground-breaking technology has the potential to transform automotive photography, enabling secure, confidential shots with unlimited creative possibilities.” Patrick Curtet, photographer.
Discover the full project at the link below.
GoSee : fixip.today/the-lab-fixip/gybow-technology
CREDITS
Photographers: MP CURTET https://mpcurtet.com/
Post-processing: FIXIP - THE LAB https://www.fixip.today/
Producer: GYBOW gybow.com
11.11.2024
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With their latest project, visionary French photographer and director duo MP CURTET go back to the roots for real emotion. In a day and age seeing the rise of AI across the creative canvas, MP Curtet opt for the opposite – leaving all things artificial behind to capture the unfiltered essence of urban life.
Their latest project is an urban adventure, tapping deep into the heart of the city – where modern lovers dance through the labyrinth. Without AI and its often streamlined aesthetic – they focus on what’s straight up and real: the stories that unfold with each glance, each gesture and each electrifying touch.
Through their lens, MP Curtet weave an authentic narrative, distilling the beating pulse of the city into a visceral visual experience. Their work is focused on genuine human chemistry and the raw energy of the streets – vibrant, gritty and without the urbane.
MP Curtet are represented in the US by B&A, in Europe by Severin Wendeler, and in France by Beam.
11.09.2024
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Here on GoSee, FIXIP presents visuals crafted for the Cadillac Evergreen XT4. Despite adverse weather conditions, FIXIP transformed rainy, overcast scenes into vibrant, sunlit visuals. Creating entire atmospheres from scratch, the team added blue skies and bright hues to match the visual identity of Cadillac. Technically demanding, the project involved altering the environment significantly as well as integrating CGI cars – demonstrating the retouch skills of FIXIP. The result: visuals that pack a punch while aligning perfectly with Cadillac’s visual identity – to underscore the vibrant elegance of the Cadillac Evergreen XT4.
“This project, realized by Fixip Studio in collaboration with photographer and director team MP Curtet, was particularly interesting because it gave us the chance to work on the distinctive look & feel of the Cadillac brand. At the time, that meant very warm, vibrant, and colorful hues, which allowed us to create a unique and dynamic aesthetic.
However, the project presented certain challenges due to the weather conditions. It was often cloudy and gray, with a little rain in certain shots. Diffuse light and the color of the car posed further challenges as red can be tricky – particularly without direct sunlight.
We had to replace almost all skies and, in several images, also the car with CGI renders. Which enabled us to keep the car body a natural and vibrant red, even though the conditions for shooting were less than ideal. CGI is not only used to introduce new car models but also to replace the same car with better lighting in order to make the most of the image and compensate for climatic uncertainties.
Retouch work and CGI enabled us to master the challenges and produce visuals that are extremely impactful when it comes to color and dynamic energy. The client is extremely satisfied with the end result, and we’re proud of what we’ve accomplished for this project.”
See the complete project on www.fixip.today/portfolio-item/cadillac-evergreen-xt4/
CREDITS
Post : Fixip - www.fixip.today
Photos : MP Curtet - www.mpcurtet.com
Client : Cadillac / Sarah McRae
Agency : Leo Burnett
Creatives Team / Art Producer : Lu Quoc / Steve Kerry / Barbara Vaught
Producer : Mj68 / Michael Horta / Adam Caleb Braid
1st AD : Mel Ruth
Assistant : Jim Inglis / Kip Corley / Tim Curtet
Styling : Sister Styling
HMU : Lucy Crawford
09.07.2024
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