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Hyundai Motor introduced its brand-new sport adventure vehicle, the Santa Cruz 2022, at the world premiere in Tucson, Arizona. JEFF LUDES skillfully staged the newest racing horse in the stable of the Korean manufacturer with a touch of adventure. The sport adventure vehicle is a blend of the segments SUV, pickup and crossover.
“HYUNDAI is launching a creative new design, their first ever pickup truck. They tasked me with producing a wide range of visuals, and we quickly went to work exploring locations in northern California. Beautiful weather greeted us most days, but when the fog came, it was also a blessing, creating a mood perfectly suited to the rugged coastline. After a week of shooting, Curve dove into the images, fine-tuning every detail.”
“Our first-ever sport adventure vehicle is built to pack all that you can into each day – down to the last detail. We gave it the perfect combination – the modern convenience and space of an SUV, and the open bed of a pickup truck, to...