News // 19 News by Daniel Hartz
The LAMBORGHINI Urus S continues to raise the bar in the successful model range. With 666 PS (460 kW), it is among the most powerful SUVs in its class. Its striking design with a tapered hood, sleek rear profile and dynamic lines reflects the signature Lamborghini DNA – inspiring the Centro Stile Lamborghini design forge to create new innovations again and again.
Daniel tells GoSee about the project: “The challenge was finding a location to match the characteristics of the vehicle. I wanted the Urus to command attention at all times, regardless of how much of the vehicle is in the various formats. Which is why I searched for architecture that was reserved yet memorable. The building chosen, with its understated facade and still three-dimensional effect due to its protrusions and recesses, has an equally emphatic and commanding sculptural presence – making it the ideal partner to stage this powerful bull.”
Alongside classic photography, the mixed-media project also comprises animations for social media. The elaborate post-production was in the hands of the creative team led by Grit Hackenberg.
02.09.2024
show complete article
The new Audi SQ e-tron not only comes in the impressive special color Python Yellow, but also features several new technological innovations with that signature Audi DNA. The SQ6, boasting 360kW (489PS) under the hood, is marked not only by extreme agility and sportiness – it’s also loaded with upgrades such as 800-Volt charging technology and a maximum charging capacity of 270 kW, or a head-up display with augmented reality that projects required information into the driver’s line of vision – virtually creating an 88-inch AR display on the road ahead.
“These new technological innovations are precisely what we wanted to reflect in the choice of location. With a facade design generated by an algorithm, the building ultimately chosen has an extremely futuristic effect. Its self-supporting textile facade, i.e., cladding, is composed of triangular and trapezoidal elements made of robotically woven carbon and glass fibre, which for me is simply the perfect architectural symbiosis,” Daniel shares his impressions.
Finishing touches in post production came from Grit Hackenberg and her team.
31.07.2024
show complete article
Photographer and Director DANIEL HARTZ realized a multimedia project with the BMW X5 in stills and motion – a featherlight story told against a unique backdrop the likes of which you will only find in Downtown New York City.
“It was important for me that the final motifs felt spontaneous. That gives the whole project a very nice charming and also credible look. Precise planning was essential too, but I deliberately decided to leave the ‘heavy artillery’ at home so I could work more on the spur of the moment – which, of course, is particularly fun in such a vibrant city like New York with locations unlike anyhere else.” Daniel Hartz tells us about his project.
On board once again with her team for post production, including retouch, editing and color grading, was Grit Hackenberg.
03.07.2024
show complete article
