News // 5 News by Daniel Hartz
DANIEL HARTZ photographed and filmed the latest collection for LAGUSO EQUESTRIAN PERFORMANCE. For quite some time, the photographer and director specialized in transportation has had an intensive relationship with horsepower on four wheels – but, as we can see here, on four legs, too.
Daniel : “I have always been fascinated with the enormous strength, paired with beauty and grace, found in equestrian sport; which is also the reason I was so happy to stage the collection for LAGUSO with top equestrians.”
Laguso is among the top brands in international equestrian sport and, thanks to its ambassadors – all professional riders in the disciplines of dressage and sport jumping – it has managed to create its own brand profile with the help of the Laguso riders.
The collection is marked by impressive functionality, workmanship, tradition and design. In front of his camera, Daniel had Tina Deurer, Hannah Schleef, Laura Klaphake along with new shooting star and Germany’s No. 1 in show jumping, Richard Vogel. He was the 2023 winner in Wellington/USA and the Rolex Masters in Geneva, he was successful in the World Cup finale in Omaha/USA, and took home Gold in Barcelona with the German team this fall.
“The logistics for a shoot like this are massive,” says Daniel. “The riders and their horses are in fact constantly on the road all over the world, which made it all the more challenging, if not a Herculean task, to get the athletes, but also the animals, to the location on time. Despite all the pressure, there was a family-like atmosphere during the shoot, which enabled us to perfectly showcase the Laguso brand experience.”
We had hardly wrapped up production, it was already off to the next tournament in St. Tropez for horses and riders. We present you the campaign here on GoSee.
For nearly three decades now, Daniel Hartz has pursued his passion for design and speed – working as an award-winning commercial photographer for international luxury brands including Audi, BMW, FlexJets, Jaguar, Landrover, Lamborghini, Lexus, Lufthansa, Mercedes-Benz, and Porsche. But there’s another kind of horsepower that also plays a major role in his life. Daniel has always been fascinated by the incredible beauty, muscular strength and dynamic precision of horses. His love of equestrian sport has resulted in amazing work with horses and riders.
GoSee : danielhartz.de
18.01.2024 show complete article
For the new all-electric FORD MUSTANG MACH E, DANIEL HARTZ was booked for a multimedia project, consisting of a lifestyle fashion shoot with the Mach E on location in Shanghai plus a beauty photo spread in the studio.
And because the motifs are to be used across all extreme formats (from pano-billboards to 9:16 vertical), the project required precise planning up front. The final touches were put on in post production by Grit Hackenberg, who was also responsible for animation, editing the image spread and grading the motifs for the client’s various social media activities.
29.11.2023 show complete article
To perfectly match the black TESLA Model Y Performance with its chic black Überturbine wheels and the red brake calipers, DANIEL HARTZ chose an unusual black architect villa as the location for his shoot.
“Natural light and the beautiful old tree population at the location created wonderful reflections both in the car’s finish and the glass windows so that I was able to capture a natural look in the photos – despite the dominant color black.” Daniel Hartz.
The Tesla Y Performance has plenty under the hood if you take a look at its tech specs : 513 PS and an acceleration from 0-100km/h in 3.7 seconds. Putting fear in the hearts of many a sports car – and all fully electric. A special ace up its sleeve compared to the competition : the car is constantly optimized through software updates. All you need is WiFi, and even older models are always up to date.
The TESLA Model Y is already available in the basic version starting at € 55,970.
GoSee : tesla.com & danielhartz.com
12.10.2022 show complete article