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News // 13 News by Dirk Weyer

Still life specialist DIRK WEYER stages the Breitling Navitimer B01 Chronograph 43 Signature collection for WEMPE

The Navitimer B01 Chronograph 43 Signature collection is a series limited to 100 watches, featuring a delightful midsize format of 43 mm and meets the needs of customers for whom the 46 mm size is too bulky and the 41 mm is too compact. The Breitling Navitimer B01 Chronograph 43 Signature collection was photographed by still life specialist DIRK WEYER for WEMPE.

Technically, this pilot’s chronograph is driven by Breitling’s popular self-winding manufacture caliber B01, which is considered a high-performance engine featuring an impressive power reserve of up to 70 hours and COSC chronometer certification. Visually, the dial in particular catches the eye: While Breitling’s Navitimer models have hitherto been multicolored, this version is marked by a surprising uniform appearance in indigo blue and, at a closer glance, reveals the attention to detail which Wempe and Breitling share.

Gerhard D. Wempe KG, founded in 1878 by Gerhard Diedrich Wempe, is a German jeweler headquartered in Hamburg. The family business is operated in the fourth generation and has 34 stores and brand boutiques, 26 of which are in Germany, in addition to branches in New York, Paris, London, Vienna, Madrid, and Peking, as well as aboard the cruise ships MS Europa and Europa 2. The company is among the top ten in the watch and jewelry industry.

For the company’s 125th anniversary in 2003, Kim-Eva Wempe took over business operations in the fourth generation as the first female CEO. She was also the first woman to be chosen as Hamburg Entrepreneur of the Year in 2007.

GoSee : wempe.comdirkweyer.com
12.12.2022 show complete article


‘Inspired By Life’ - IKEA OOH campaign by DIRK WEYER for thjnk Berlin

IKEA offers inspiration and support for the changes in life at home – no matter how big they might be. The new communication platform “Inspired By Life” shows the chances, big and small, behind each change. IKEA learns from life in order to inspire how we live – according to the message of the campaign. DIRK WEYER photographed the IKEA campaign for thjnk Berlin (Creative Director: Stephan Nürge, Art Buyer: Laura Früchtenicht, Producer: Carolin Sonnenschein).

The out-of-home motifs show the role IKEA can play in the ever-changing and growing lives of consumers. From a single bed to a children’s bed, from a chair for kids to a wing chair.

GoSee dirkweyer.com
30.11.2022 show complete article


DIRK WEYER films the commercial for the new natural makeup line from ANNEMARIE BÖRLIND for Dragon Rouge

DIRK WEYER directed the new commercial for ANNEMARIE BÖRLIND. The ethos embraced by the natural cosmetics brand is ‘Innovative zeitgeist meets nature’s treasures’. ANNEMARIE BÖRLIND – Natural Beauty stands for natural cosmetics with proven efficacy, developed from singular raw materials through innovative and sustainable action.

“We had the pleasure of shooting this film for Annemarie Börlind, introducing the new natural makeup. The advertising agency was Dragon Rouge. I was responsible for the high-speed content/product shots. Tim Fulda was the photographer and DOP, and also took care of the beauty part.”

GoSee www.dirkweyer.com & www.boerlind.com
02.11.2022 show complete article