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News // 171 News by Double T Photographers

HEAD & SHOULDERS with a light & airy campaign for P&G CH by beauty and fashion photographer Stefan SCHMID c/o DOUBLE T

Stefan SCHMID c/o DOUBLE T PHOTOGRAPHERS shot the latest Head & Shoulders campaign in Shanghai for P&G. Creative Director was Kris Duanmu, P&G Brand Management & in-house Creative and Design Leader, and production was in the hands of The Sweet Shop Films Ltd (hair: Li Mohan, make-up: Anna Hu).

Stefan’s photography is about freedom, youth culture, fun, and adventure. His open personality helps him to easily bond with others as well as to create natural, authentic and unique images. In Stefan’s style of storytelling, the viewer is always part of the group, not a distant observer. It’s about creating chemistry between the photographer and protagonists that leads to an effortless and playful visualization of an idea. His intuitive way of lighting and framing combined with his way of directing the protagonists helps him to create an authentic and cinematographic storyline. His work focuses on lifestyle, portrait and hair. Stefan lives and works in Hamburg and Shanghai, and he works for domestic and international clients alike, both as a photographer and filmmaker/DOP.

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31.01.2023 show complete article

 

TIME FOR GLOBAL PLAYERS : the CITIZEN WATCH EUROPE Fall/Winter collection photographed by Jens RÜSSMANN c/o DOUBLE T for Revolutions Advertising

Jens RÜSSMANN c/o DOUBLE T photographed the latest collection for CITIZEN WATCH EUROPE (model: Niko Ohlsson c/o Kult Models, production: Die Kameradinnen, DOP: Rosario Izzo).

The watch brand CITIZEN pursues a clear vision : ‘Better Starts Now’. That’s also the goal of Revolutions Advertising GmbH in the continuous evolution of advertising measures for the quarterly collections. For example, they took the market launch of the CITIZEN radio-controlled chronograph as an opportunity for an entirely new campaign. Although the focus previously has been on the products and technical features, they staged the new watch this time in a modern lifestyle world.

“We are bringing this global player to life – with a people shoot and numerous measures across classic and digital channels or at the POS,” says the team from Revolutions Advertising.

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31.01.2023 show complete article