New energy for every home. - Everyone is talking about new energy. But doing is more important than talking. Because a good 70 percent of current CO 2 emissions are caused by energy use. The E.ON campaign was photographed by JANNA EDISONGA during the shoot in Ljubljana, the beautiful capital of Slovenia. The film and photo shoot were produced by Simon&Paul. The two agencies, DDB and BBDO, worked together on this campaign - although they were each responsible for different focal points.

The idea behind the campaign: thanks to millions of sustainable power plants such as local PV and wind farms, more and more clean energy is being generated. But it can only reach its full potential if it arrives exactly where it is needed.

“We connect renewable energy systems and millions of customers with a 1.6 million kilometer-long energy grid. We are not only thinking ahead, but also in new ways: energy deserves a second life, for example through the use of waste heat. In addition, with sustainable...