News // 36 News by JANA EDISONGA
New energy for every home. - Everyone is talking about new energy. But doing is more important than talking. Because a good 70 percent of current CO 2 emissions are caused by energy use. The E.ON campaign was photographed by JANNA EDISONGA during the shoot in Ljubljana, the beautiful capital of Slovenia. The film and photo shoot were produced by Simon&Paul. The two agencies, DDB and BBDO, worked together on this campaign - although they were each responsible for different focal points.
The idea behind the campaign: thanks to millions of sustainable power plants such as local PV and wind farms, more and more clean energy is being generated. But it can only reach its full potential if it arrives exactly where it is needed.
“We connect renewable energy systems and millions of customers with a 1.6 million kilometer-long energy grid. We are not only thinking ahead, but also in new ways: energy deserves a second life, for example through the use of waste heat. In addition, with sustainable solutions such as solar systems or wall boxes for electric cars, we are ensuring that both industry and private households can achieve the energy transition. It's on us: Making new energy work,” says E-ON.
E.ON is cooperating with the United Nations on the important power lines and has already created valuable biotopes under and along 13,000 kilometers of power lines, which are among the largest nature reserves in Europe.
12.12.2024
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Ogilvy Group Germany has secured the account of R+V Insurance and presents the first joint pension and healthcare planning campaign – one of the largest in recent years. EDISONGA photographed the campaign during the film production, capturing moments full of emotion and adventure while granting insights into essential slice-of-life narratives.
Created in collaboration with Bakery Films, campaign locations included the impressive landscapes of Slovenia and Croatia. The photos capture family adventures in the mountains, as well as quiet, reflective moments in a home office. Each scene serves as a window into everyday experiences, depicting the depth of human relationships and the small joys of life.
EDISONGA successfully visualizes the invisible threads of emotion with her camera, illustrating how important it is to appreciate the little things in life while showing that planning for the future is not only about protection – but also about enjoying life. The photos remind us that behind every challenge is a narrative of growth and connection.
Bakery Films: “This production was just that from start to finish. We were a group with a common goal, and everyone was part of the process. It was respectful, friendly, challenging, and passionate. All obstacles were overcome, always solution-oriented and open to new ideas. Simply amazing.”
29.10.2024
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The concept for the anniversary campaign of S-BAHN BERLIN was penned by Frankfurt-based agency Huth+Wenzel – complete with a blast from the past and a glimpse of what the future holds. JANA EDISONGA photographed powerful imagery that together with messages remind of all the journeys traveled together and those still up ahead – such as Berlin’s goal of becoming climate-neutral by 2045.
Jana tells us about the collaboration : “Getting to stage the various historical moments again and turn them into a campaign motif was an absolutely wonderful project to work on for such a mega amazing client. The shoot took place while filming, and it was all produced by PUK Studios. Post was in the hands of Peter from Blue Bunny, who gave each decade its own historical look.”
“In the anniversary campaign for the first German S Bahn, we show the moment before the big moment: the S Bahn rolling down the tracks. We will be stepping it up gradually from everyday scenes to historical milestones over the course of a year,” says Christian Urbanski, Creative Director at Huth+Wenzel.
“The Berlin S-Bahn is more than a mere means of transportation; it is an icon of the capital. For 100 years, it has been part of the backbone of public mobility and an impetus for the region. It has both seen firsthand and shaped the city’s history. The Berlin S-Bahn connects people on the east and west side of town, in Berlin and Brandenburg,” says Peter Buchner, CEO of S-Bahn Berlin GmbH.
The route network of the Berlin S-Bahn, with 168 railway stations, spans 340 kilometers and is served by 16 lines. Around 83 kilometers of the route and 36 stations are located in the state of Brandenburg. By the way, the rail network of the Berlin S-Bahn is operated separately from the train railway network for the most part. This makes it possible for both to be operated independently.
As part of the Lightgate pilot project, information on the extent to which individual carriages are running at capacity will be shown on destination displays in selected pilot stations of the Berlin Stadtbahn and at the Hermannstraße Ringbahn station from September 2024. This is intended to regulate the number of passengers on the platform boarding trains and, by doing so, improve overall punctuality and comfort for the passengers (green stands for a carriage with plenty of space, yellow for medium capacity, and red means the carriage is already very full). Light sensors measure the capacity of the S-Bahn carriages in real time.
25.09.2024
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