For the Indian label Kartik Research, fine-art photographer Aaryan Sinha created a visually stunning fashion shoot against a rugged quarry landscape. In this archaic setting, clothing, materials, and landscape enter into a direct dialogue – stone, dust, and horizon amplify the tactile qualities of the collection.

Production, of course, remained within the family – ELEMENTS Production Services, headed by his mother, Harsha Sinha, arguably the most experienced producer on the Indian continent.

Sinha’s approach is restrained and cinematic. The protagonists appear introspective, almost merging with their surroundings, while the looks – layered, hand-crafted and rich in detail – feel grounded and natural. The series focuses on materiality and atmosphere.

"Some productions leave a mark not for their scale, but for the people and emotion they carry. This one was personal. Produced for my son, Aaryan Sinha, who was behind the lens, it unfolded alongside another mother–son duo: Kartik and his mother, whose quiet bond brought something deeply honest to the frame. The shoot took us to a sandstone mine in Jodhpur — raw, untouched, and vast.

Aaryan had discovered the space a year earlier, capturing an image there that would later be shortlisted by Dior. Returning to it felt like a quiet homecoming. The terrain — all soft pinks and weathered gold — held both edge and stillness, offering a perfect counterpoint to the textures we were about to introduce. Kartik Research, an artisanal label known for its rooted design language, brought garments rich with handwork, embroidery, and memory. Each piece found its place against the backdrop, the palette of the land in quiet dialogue with the fabric.

Watching Kartik and Aaryan move in sync — pushing the frame, trusting their instinct, almost without words — was the kind of magic that can’t be staged. There was no chaos, just deep attention. And the presence of their mothers, grounding the energy with quiet support, made it all the more special.

As a producer, and as a parent, this one meant something more. It wasn’t a shoot chasing scale — it was a story made with soul. And that made all the difference." Harsha Sinha, Founder Elements Production, India.

Based in New Delhi, Kartik Research operates at the intersection of contemporary design and traditional Indian craftsmanship. The collections are developed in close collaboration with regional artisans, handloom weavers and embroidery specialists. The term “Research” reflects the label’s ongoing exploration of cultural influences, textile techniques and subcultures, translated into modern silhouettes.

Aaryan Sinha works between fine art and documentary photography, exploring themes of memory, identity and landscape. His work has been exhibited internationally, including as part of the Foam Talent programme in Amsterdam, and is included in the collection of the Deutsche Börse Photography Foundation.

More work by Aaryan Sinha and Elements Production Services via gosee.news.

GoSee : kartikresearch.com

 
01.05.2026 show complete article

For the Indian label CORD, Elements Production India produced the Spring Summer 2026 campaign, created by creative director and photographer Pranoy Sarkar – featuring bold, deliberately kitschy, vintage-inspired visuals that immediately stand out. The collection highlights craftsmanship through smocking, embroidery and appliqué, combined with a sensitive approach to materials, textures and patterns.

Elements operates not just as a production company, but as a reliable production partner in India, with a strong sense for location, set and material. Nothing is accidental – every decision feeds into the final image.

The studio is shaped by the Sinha family, who have built Elements over decades. With Achal Sinha, Harsha Sinha, Vimla Sinha and Tejaswini Sinha, the team approaches production as a balance of organization, design and responsibility.

Their range becomes clear across different projects: for CORD, the result is a dense, nostalgia-driven visual world, while productions such as NorBlack NorWhite x Nike involve complex multi-location setups executed with precision. Campaigns like those for Shanti Banaras draw on cultural context and spatial staging.

The Indian fashion label CORD, also known as Cord Studio, was founded in India in 2015 by CD and Designer Neha Singh and CD Pranav Guglani. The brand stands for timeless aesthetics, nostalgic influences, and handcrafted fashion.

"Rooted in nostalgia,for @cord.in SS 26, we wanted to tell a story we’ve always carried with us — Train Journeys. My father being in the army ,for me it meant moving cities every few years — entire worlds packed into trunks, leaving one life behind and arriving in another. There was always excitement, a little anxiousness, new schools, new friends, new beginnings — but also a quiet hope that everything would fall into place again, like it always somehow did. For @pranavguglani02 train journeys meant summer holidays with the family to the hills — the kind of journeys where the holiday began the moment you book the train tickets.

And when we met the detail obsessed, visual story teller of a photographer @pranoysarkar who also creative directed with us , we realised we were all carrying similar memories, similar emotions. It all came together very naturally, almost like this story was waiting to be told. While this was so personal to us we are overwhelmed to see the love and recognition this campaign is receiving from people around the world. *happy tears* 

Couldn’t have done this without our most favourite stylist @jameslalthanzuala and his crazy skills. @filambyatg for creating sheer magic with the visuals in motion. @elementsprodn for saying yes to all our maniac ideas and acing them to perfection. For @handsofvishu to make the characters look like they always belonged. The most special one yet, this campaign will live with us forever♥️" Neha Singh, Creative Director, Co-Founder und Designerin CORD.

Fashion marketing student Neha Singh met Pranav Guglani on her last day at Pearl Academy of Fashion. Two years later, the pair started dreaming together of having something of their own, and in 2014 they started Cord with a line of leather bags. Today the brand boasts five stores, two in Mumbai, two in Delhi, and one in Hyderabad, and they’ve expanded their line to include women’s and menswear. Among the fans of the relatively new parents - their son Jahaan was born in 2024 - are celebrities like Kareena Kapoor Khan, Farhan Akhtar, Alaya F or Neha Dhupia.

ELEMENTS' clients include such renowned international brands as Apple as well as Indian design labels such as Kartik Research, Péro or Dulari - a tension between global production and local craft. More work by Elements Production India via gosee.news.

GoSee : cordstudio.in

 
16.04.2026 show complete article

For the Eká S/S 2025 collection, ELEMENTS Production Services took on the production, once again setting a strong benchmark for high-end fashion productions in India and across Asia.

Founded by Rina Singh, Eká is a New Delhi–based fashion label that understands fashion as storytelling – emotional, craft-driven, and deeply human. Rina Singh describes Eká as a poetic, almost fairytale-like world, where garments are not driven by trends but meant to be lived in. Textiles carry traces of touch, memory, and ethical making.

The S/S 2025 campaign was photographed in India by Keerthana Kunnath and produced by ELEMENTS Production Services. The imagery conveys exactly the atmosphere Eká stands for: lightness, depth, and a quiet intensity shaped by materiality, craftsmanship, and place.

With this production, ELEMENTS once again reinforces its role as a go-to production partner for exceptional fashion shoots in the region. When cultural depth, authenticity, and visual poetry are essential, ELEMENTS creates a seamless connection between creative vision and precise execution – resulting in fashion imagery that resonates long after.

 
15.01.2026 show complete article