A campaign about home, belonging and coming home - ANNTHEO photographed Swiss NHL stars for SWISS on the occasion of the Ice Hockey World Championship '26
A campaign about home, connection, and coming home. ANNTHEO photographed Swiss NHL stars for SWISS.
As the official airline of the Swiss national ice hockey team, SWISS staged the return of the national players, who were playing abroad (primarily in the NHL), to Switzerland as an emotional "hero's journey." SWISS ensured optimal travel comfort so that the stars arrived rested and ready to take advantage of the home ice advantage.
For the current SWISS campaign for the Ice Hockey World Championship, Roman Josi, Nino Niederreiter, and Timo Meier posed for the creative duo ANNTHEO – three players whose journeys have taken them to the NHL and who returned to Switzerland for the tournament.
The campaign's tagline is: "Home advantage begins with the flight home," emphasizing that your journey starts the moment you leave home. And what better way to travel than with SWISS – and not just for Swiss citizens?
The campaign was developed by the renowned agency thjnk Zurich, with creatives... more
CREDITS
( ADD MY CREDIT )
Client SWISS
Production Czar
Advertising Agency thjnk
Creative Director Lukas Frischknecht, Lukas Amgwerd
Art Director Susanna Fill, Alba Dita Rau
Producer Florian Nussbaumer, Sandy Blum
Post Production TREY
Photographer AnnTheo c/o VISUALEYES ARTISTS
SOURCE : ANNTHEO
