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The new BMW 7 Protection represents the 6th generation of BMW Protection Vehicles based on the BMW 7 Series luxury sedan. The car, equipped with impenetrable armoring, is designed for people with a special need for protection, while raising the bar in terms of elegance and aesthetics. It was introduced at the IAA, and ANKE LUCKMANN photographed the vehicle up front in the studio when everything was still top secret and under wraps. The shoot was realized using Gybow technology.
Thanks to comprehensive protection features, the new BMW 7 Protection is the perfect companion for statespersons: with removable blue beacons and flashing lights for the kidney grill, a second rear view mirror (digital), or additional ballistic protection. Optionally available are pennant holders for both sides.
The agency was Jung von Matt Next Alster / The Game with Creative Director Damian Kuczmierczyk, and art buying by Karen Blome. Senior AD: Leon Becker-Detert. Post production was taken care of by...